Wella Professionals Koleston Perfect ME+ 77/0 Intense Medium Blonde Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ 77/0 Intense Medium Blonde Permanent Hair Color 60ml is a professional salon hair colour formulated to create a rich medium blonde shade with enhanced depth and natural-looking brilliance. Featuring advanced ME+ Technology and Metal Purifier Technology, this permanent hair colour is designed to deliver true-to-tone colour, even coverage, and radiant shine. Its smooth cream formula allows precise application, making it suitable for professional colouring services and colour refreshes.

Key Features

• Professional permanent cream hair colour.
• Shade: 77/0 Intense Medium Blonde.
• Provides a rich, natural-looking medium blonde result.
• Advanced ME+ Technology.
• Built-in Metal Purifier Technology.
• Helps achieve true-to-tone colour results.
• Smooth cream consistency for easy mixing and application.
• Professional 60ml salon tube.

Key Benefits

• Helps create a vibrant medium blonde shade with enhanced colour intensity.
• Supports even colour distribution from roots to ends.
• Leaves hair looking glossy and healthy-looking.
• Suitable for professional full-colour applications and root touch-ups.
• Designed for consistent salon-quality colour performance.
• Enhances the appearance of natural-looking blonde hair.

Main Technologies

• ME+ Technology: Designed to provide dependable colour performance while using an alternative dye molecule for selected colourants.
• Metal Purifier Technology: Helps reduce the impact of metal particles present in the hair during the colouring process, supporting cleaner-looking and more even colour results.

How It Works

The advanced cream formula combines professional colour pigments with innovative colouring technology to deposit rich, balanced colour while enhancing shine and tonal depth. When mixed with the recommended Wella Welloxon Perfect Developer, it helps produce long-lasting medium blonde results with a smooth, glossy finish.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Welloxon Perfect Developer according to professional instructions.
• Apply evenly to dry, unwashed hair.
• Allow the colour to process for the recommended development time.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.
• This product is intended for professional salon use.

Who Is It Suitable For?

• Professional hairstylists and salons.
• Individuals seeking a rich medium blonde permanent hair colour.
• Suitable for full-head colouring, root maintenance, and colour refresh applications.
• Ideal for achieving natural-looking blonde hair with enhanced depth.

Texture, Finish & Fragrance

• Texture: Smooth cream.
• Finish: Glossy, natural-looking blonde finish.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

• Professional-quality permanent hair colour.
• Rich medium blonde shade with natural depth.
• Designed for dependable salon colour performance.
• Helps enhance shine and colour vibrancy.
• Cream formula provides smooth and even application.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ 77/0 is an excellent choice for professionals looking to create vibrant medium blonde hair with natural-looking depth and shine. Its advanced colour technologies are designed to deliver reliable salon-quality performance and beautifully balanced colour results.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after opening.
• Keep out of reach of children.

Safety Information

• Hair colourants can cause allergic reactions in some individuals.
• Always perform an allergy alert test 48 hours before each application.
• Avoid contact with eyes.
• Do not use on eyelashes or eyebrows.
• Use only as directed.
• For professional use.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ 77/0 Intense Medium Blonde Permanent Hair Color 60ml.

Frequently Asked Questions

Q. Is Wella Koleston Perfect ME+ 77/0 a permanent hair colour?
Yes. It is a professional permanent cream hair colour designed for long-lasting salon colour results.

Q. What shade is 77/0?
77/0 is an Intense Medium Blonde shade designed to provide rich, natural-looking blonde colour with enhanced depth and shine.

Q. Does this product require a developer?
Yes. It should be mixed with the recommended Wella Welloxon Perfect Developer according to professional application guidelines.

Q. Is this suitable for root touch-ups?
Yes. It is suitable for professional root touch-up services, full-head colouring, and colour refresh applications.

Q. What is the pack size?
Each tube contains 60ml of professional permanent hair colour.