Wella Professionals Koleston Perfect ME+ 7/71 Medium Blonde Brown Ash Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ 7/71 Medium Blonde Brown Ash is a professional permanent hair colour designed to deliver rich, natural-looking medium blonde results with cool brown ash reflects. Powered by ME+ Technology and Pure Balance Technology, this salon-quality formula provides true-to-tone colour, brilliant shine, and reliable grey coverage when used with the recommended Welloxon Perfect developer. The sophisticated ash-brown tone is ideal for creating cool, elegant blonde results with long-lasting colour performance.

Key Features

• Professional permanent hair colour.
• Shade 7/71 Medium Blonde Brown Ash.
• Cool medium blonde with brown ash reflects.
• ME+ Technology for professional colour performance.
• Pure Balance Technology.
• Long-lasting, true-to-tone colour.
• Up to 100% grey coverage when used as directed.
• 60ml professional colour tube.

Key Benefits

• Delivers rich, cool medium blonde colour.
• Helps neutralize excessive warmth for a balanced finish.
• Provides brilliant shine and smooth-looking hair.
• Offers even colour from roots to ends.
• Supports dependable grey coverage.

Main Ingredients

• ME+ Technology e Advanced colour technology designed for professional colour performance.
• Pure Balance Technology e Helps reduce the impact of metal impurities during the colouring process.
• Professional Colour Pigments e Deliver rich, long-lasting permanent colour.
• Conditioning Ingredients e Help maintain softness and shine during colouring.

How It Works

When mixed with the recommended Wella Welloxon Perfect developer, the permanent colour penetrates the hair fibre to create rich, true-to-tone colour while ME+ and Pure Balance Technology help achieve even colour distribution, brilliant shine, and healthy-looking results.

How to Use

• Wear suitable protective gloves.
• Mix in a 1:1 ratio with the recommended Wella Welloxon Perfect developer.
• Apply evenly to dry, unwashed hair.
• Leave to process according to the manufacturer's instructions.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.
• For professional use or experienced users.

Who Is It Suitable For?

• Professional hairstylists.
• Experienced home users.
• Natural hair.
• Previously coloured hair.
• Anyone seeking a cool medium blonde brown ash shade.

Texture, Finish & Fragrance

• Texture: Professional cream colour.
• Finish: Glossy, cool-toned, and natural-looking.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional salon-quality permanent colour.
• Elegant cool brown ash tone.
• Exceptional shine and colour depth.
• Reliable grey coverage.
• Long-lasting colour performance.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ 7/71 combines advanced colour technologies with professional pigments to create refined medium blonde brown ash results with brilliant shine, even colour distribution, and dependable salon-quality performance.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Avoid excessive heat.

Safety Information

• Hair colourants can cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• For external use only.
• Avoid contact with the eyes.
• Wear suitable protective gloves during application.
• Keep out of reach of children.
• Follow all manufacturer's instructions carefully.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ 7/71 Medium Blonde Brown Ash Hair Color 60ml

Frequently Asked Questions

Q. Is Koleston Perfect ME+ 7/71 a permanent hair colour?

Yes, it is a professional permanent hair colour designed for long-lasting results.

Q. What shade is 7/71?

Shade 7/71 is Medium Blonde Brown Ash, offering a medium blonde base with cool brown ash reflects.

Q. Does this product require a developer?

Yes, it should be mixed in a 1:1 ratio with the recommended Wella Welloxon Perfect developer before application.

Q. Can it cover grey hair?

Yes, when used according to the manufacturer's recommendations, it provides up to 100% grey coverage.

Q. Is this suitable for professional use?

Yes, it is formulated for professional salon use or experienced users who follow the recommended application instructions.