{"product_id":"wella-professionals-koleston-perfect-me-7-01-medium-blonde-natural-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ 7\/01 Medium Blonde Natural Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ 7\/01 Medium Blonde Natural Ash Permanent Hair Color is a professional salon hair colour formulated to deliver natural-looking medium blonde results with cool ash undertones. Featuring advanced ME+ Dye Technology and Metal Purifier Technology, this permanent hair colour helps achieve true-to-tone colour with brilliant shine while supporting healthy-looking hair. Shade 7\/01 combines natural blonde depth with ash reflects, making it ideal for neutralising unwanted warmth and creating sophisticated, cool blonde results with reliable grey coverage. \u003c\/p\u003e\n\n\u003ch4\u003eShade Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Koleston Perfect Me+ Rich Naturals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7\/01 Medium Blonde Natural Ash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Permanent Hair Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Family:\u003c\/strong\u003e Rich Naturals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eMetal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eNatural ash blonde shade.\u003c\/li\u003e\n\u003cli\u003eHelps deliver true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eProvides rich shine and multidimensional colour.\u003c\/li\u003e\n\u003cli\u003eDesigned for up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps create a natural-looking medium blonde shade with cool ash reflects.\u003c\/li\u003e\n\u003cli\u003eSupports even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eHelps minimise unwanted warm or brassy tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and smooth.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colouring and colour refresh services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technology\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Dye Technology:\u003c\/strong\u003e Designed to deliver professional colour performance while reducing the risk of developing a new hair colour allergy in some individuals. Hair colourants can still cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metals present in the hair during the colouring process for cleaner colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Help provide vibrant, true-to-tone colour with natural-looking shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Welloxon Perfect Developer, the colour pigments penetrate the hair fibre to create long-lasting permanent colour. The ash pigments help balance unwanted warm undertones while the advanced colour technologies provide even colour distribution, brilliant shine, and up to 100% grey coverage when used according to professional instructions. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect Developer in a 1:1 ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon professionals.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a cool medium blonde shade.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and previously coloured hair.\u003c\/li\u003e\n\u003cli\u003eThose looking to reduce warm blonde tones.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey hair coverage when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool-toned, and natural-looking colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent colour.\u003c\/li\u003e\n\u003cli\u003eElegant natural ash blonde finish.\u003c\/li\u003e\n\u003cli\u003eAdvanced colour technology for consistent results.\u003c\/li\u003e\n\u003cli\u003eBeautiful shine with multidimensional depth.\u003c\/li\u003e\n\u003cli\u003eTrusted by salon professionals worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ 7\/01 is an excellent choice for achieving a refined Medium Blonde Natural Ash finish with professional precision. Its advanced formula helps deliver vibrant, balanced colour, reliable grey coverage, and healthy-looking shine while helping minimise unwanted warm undertones. \u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after opening.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use to colour eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ 7\/01 Medium Blonde Natural Ash Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Koleston Perfect Me+ is a professional permanent hair colour designed for long-lasting salon-quality colour results. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 7\/01 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 7\/01 creates a Medium Blonde Natural Ash finish with cool ash reflects that help minimise unwanted warm tones. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does the package include the developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Wella Professionals Welloxon Perfect Developer is sold separately.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for grey hair coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. When used according to professional instructions, the formula is designed to provide up to 100% grey coverage depending on the application and shade selection. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is ME+ Technology?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eME+ Technology is Wella Professionals' advanced colour technology designed to deliver professional colour performance while reducing the risk of developing a new hair colour allergy in some individuals. Hair colourants can still cause allergic reactions. \u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310199882019,"sku":"QO8005610661889GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/2gGf46gPRCYgGtfWh7QCtX.jpg?v=1783438224","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-7-01-medium-blonde-natural-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}