Wella Professionals Koleston Perfect Me+ 7/01 Medium Blonde Natural Ash Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect Me+ 7/01 Medium Blonde Natural Ash Permanent Hair Color is a professional salon hair colour formulated to deliver natural-looking medium blonde results with cool ash undertones. Featuring advanced ME+ Dye Technology and Metal Purifier Technology, this permanent hair colour helps achieve true-to-tone colour with brilliant shine while supporting healthy-looking hair. Shade 7/01 combines natural blonde depth with ash reflects, making it ideal for neutralising unwanted warmth and creating sophisticated, cool blonde results with reliable grey coverage.

Shade Information

• Brand: Wella Professionals
• Range: Koleston Perfect Me+ Rich Naturals
• Shade: 7/01 Medium Blonde Natural Ash
• Product Type: Permanent Hair Color
• Size: 60ml
• Colour Family: Rich Naturals

Key Features

• Professional permanent hair colour cream.
• Advanced ME+ Dye Technology.
• Metal Purifier Technology.
• Natural ash blonde shade.
• Helps deliver true-to-tone colour results.
• Provides rich shine and multidimensional colour.
• Designed for up to 100% grey coverage when used as directed.
• Professional 60ml salon tube.

Key Benefits

• Helps create a natural-looking medium blonde shade with cool ash reflects.
• Supports even colour from roots to ends.
• Helps minimise unwanted warm or brassy tones.
• Leaves hair looking glossy and smooth.
• Provides long-lasting permanent colour performance.
• Suitable for professional colouring and colour refresh services.

Main Technology

• ME+ Dye Technology: Designed to deliver professional colour performance while reducing the risk of developing a new hair colour allergy in some individuals. Hair colourants can still cause allergic reactions.
• Metal Purifier Technology: Helps reduce the impact of metals present in the hair during the colouring process for cleaner colour results.
• Professional Colour Pigments: Help provide vibrant, true-to-tone colour with natural-looking shine.

How It Works

When mixed with the recommended Wella Professionals Welloxon Perfect Developer, the colour pigments penetrate the hair fibre to create long-lasting permanent colour. The ash pigments help balance unwanted warm undertones while the advanced colour technologies provide even colour distribution, brilliant shine, and up to 100% grey coverage when used according to professional instructions.

How to Use

• For professional use only.
• Wear suitable protective gloves.
• Mix with the recommended Wella Professionals Welloxon Perfect Developer in a 1:1 ratio.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Finish with a colour-safe shampoo and conditioner.

Who Is It Suitable For?

• Professional hairstylists and salon professionals.
• Individuals seeking a cool medium blonde shade.
• Suitable for natural and previously coloured hair.
• Those looking to reduce warm blonde tones.
• Suitable for grey hair coverage when used as directed.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, cool-toned, and natural-looking colour.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

• Professional salon-quality permanent colour.
• Elegant natural ash blonde finish.
• Advanced colour technology for consistent results.
• Beautiful shine with multidimensional depth.
• Trusted by salon professionals worldwide.

Why Choose This Product?

Wella Professionals Koleston Perfect Me+ 7/01 is an excellent choice for achieving a refined Medium Blonde Natural Ash finish with professional precision. Its advanced formula helps deliver vibrant, balanced colour, reliable grey coverage, and healthy-looking shine while helping minimise unwanted warm undertones.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight and excessive heat.
• Close the tube tightly after opening.
• Keep out of reach of children.

Safety Information

• For professional use only.
• Hair colourants can cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• Avoid contact with eyes.
• Do not use to colour eyelashes or eyebrows.
• Wear suitable protective gloves during application.
• Read and follow all package instructions before use.

Package Includes

• 1 x Wella Professionals Koleston Perfect Me+ 7/01 Medium Blonde Natural Ash Permanent Hair Color 60ml

Frequently Asked Questions

Q. Is this a permanent hair colour?

Yes. Koleston Perfect Me+ is a professional permanent hair colour designed for long-lasting salon-quality colour results.

Q. What shade does 7/01 provide?

Shade 7/01 creates a Medium Blonde Natural Ash finish with cool ash reflects that help minimise unwanted warm tones.

Q. Does the package include the developer?

No. Wella Professionals Welloxon Perfect Developer is sold separately.

Q. Is it suitable for grey hair coverage?

Yes. When used according to professional instructions, the formula is designed to provide up to 100% grey coverage depending on the application and shade selection.

Q. What is ME+ Technology?

ME+ Technology is Wella Professionals' advanced colour technology designed to deliver professional colour performance while reducing the risk of developing a new hair colour allergy in some individuals. Hair colourants can still cause allergic reactions.