{"product_id":"wella-professionals-koleston-perfect-me-50-5-light-brown-mahogany-natural-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ 50\/5 Light Brown Mahogany Natural Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 50\/5 is a professional permanent hair color formulated to create a rich light brown shade with balanced mahogany and natural reflects. Featuring Wella's innovative ME+ technology and Metal Purifier technology, this salon-quality color cream helps deliver vibrant, true-to-tone color with impressive shine while supporting even color development. Suitable for professional coloring services, it offers long-lasting color results and reliable grey coverage when used according to the recommended instructions.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 50\/5 Light Brown Mahogany Natural.\u003c\/li\u003e\n\u003cli\u003ePowered by ME+ technology.\u003c\/li\u003e\n\u003cli\u003eFormulated with Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eHelps deliver rich, true-to-tone color results.\u003c\/li\u003e\n\u003cli\u003eProvides luminous shine and even color distribution.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula.\u003c\/li\u003e\n\u003cli\u003e60ml tube.\u003c\/li\u003e\n\u003cli\u003eDesigned to be mixed with the recommended Welloxon Perfect Developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve a rich light brown shade with warm mahogany reflects.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting permanent color performance.\u003c\/li\u003e\n\u003cli\u003ePromotes even and consistent color application.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eCreates natural-looking depth and dimension.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head coloring and root touch-ups.\u003c\/li\u003e\n\u003cli\u003eProfessional-quality color results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eFormulated with advanced color pigments, ME+ technology, Metal Purifier technology, and conditioning ingredients that help deliver vibrant permanent color while supporting a smooth, shiny hair appearance.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended developer, the permanent color formula deposits rich color pigments into the hair fibre while Metal Purifier technology helps minimize the impact of metals present in the hair, supporting more even color development and luminous shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Welloxon Perfect Developer according to the application instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a color-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon use.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a rich light brown permanent hair color.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003cli\u003eIdeal for grey blending, root maintenance, and full-head coloring.\u003c\/li\u003e\n\u003cli\u003eThose looking for vibrant color with natural-looking shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, multi-dimensional permanent hair color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair color.\u003c\/li\u003e\n\u003cli\u003eRich, elegant light brown shade with mahogany reflects.\u003c\/li\u003e\n\u003cli\u003eHelps deliver vibrant, true-to-tone results.\u003c\/li\u003e\n\u003cli\u003eSupports luminous shine and even color.\u003c\/li\u003e\n\u003cli\u003eTrusted Wella Professionals color innovation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 50\/5 is designed for those seeking reliable permanent hair color with professional performance. Its advanced color technologies help create rich, dimensional light brown results with beautiful shine and consistent color development.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 e Wella Professionals Koleston Perfect ME+ 50\/5 Light Brown Mahogany Natural Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is a professional permanent cream hair color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It should be mixed with the recommended Welloxon Perfect Developer according to the product instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is suitable for grey coverage when used according to the recommended application guidelines.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 50\/5 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt delivers a rich light brown shade with balanced mahogany and natural reflects for a vibrant, dimensional finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for home use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis product is intended for professional salon use or experienced users familiar with permanent hair coloring.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eUse color-safe hair care products to help maintain color vibrancy and shine.\u003c\/li\u003e\n\u003cli\u003eFollow the recommended processing time for optimal color results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310755791139,"sku":"QO4064666845197GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/BonVUZ7Q42CQA8wpdEAKbG.jpg?v=1783443229","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-50-5-light-brown-mahogany-natural-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}