{"product_id":"wella-professionals-koleston-perfect-me-5-71-light-brown-brown-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ 5\/71 Light Brown Brown Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ 5\/71 Light Brown Brown Ash Permanent Hair Color is a professional salon hair colour from the Deep Browns collection, designed to deliver rich light brown colour with cool ash undertones. Powered by advanced ME+ Technology and Pure Balance Technology, this permanent hair colour helps create balanced, true-to-tone results with vibrant shine and reliable grey coverage. Shade 5\/71 combines natural brown depth with ash reflects for a sophisticated, cool-toned brunette finish. It is ideal for professional colouring, colour refresh, and grey coverage services. \n\n\u003c\/p\u003e\u003ch4\u003eShade Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Koleston Perfect Me+ Deep Browns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 5\/71 Light Brown Brown Ash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Permanent Hair Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Family:\u003c\/strong\u003e Deep Browns\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003ePure Balance Technology.\u003c\/li\u003e\n\u003cli\u003eCool Light Brown Brown Ash shade.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Deep Browns collection.\u003c\/li\u003e\n\u003cli\u003eDesigned to deliver true-to-tone permanent colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for reliable grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps create rich light brown colour with cool ash reflects.\u003c\/li\u003e\n\u003cli\u003eSupports even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eHelps neutralise excessive warm undertones.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colour refresh and full-colour services.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technology\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Advanced colour technology designed to deliver professional colour performance while reducing the risk of developing a new allergy to hair colour ingredients in some individuals. Hair colourants can still cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure Balance Technology:\u003c\/strong\u003e Helps minimise the formation of free radicals during the colouring process for cleaner colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Help create rich, multidimensional colour with natural-looking shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Welloxon Perfect Developer in a 1:1 ratio, the colour pigments penetrate the hair fibre to create permanent colour. The advanced colour technologies help deliver balanced Light Brown Brown Ash results with excellent shine and up to 100% grey coverage, depending on the application and hair condition. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect Developer in a 1:1 ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon colourists.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a cool-toned light brown shade.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and previously coloured hair.\u003c\/li\u003e\n\u003cli\u003eThose looking for reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eProfessional permanent colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool-toned, and natural-looking permanent colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent colour.\u003c\/li\u003e\n\u003cli\u003eElegant cool brown finish.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003eBeautiful shine and colour depth.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional colourists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ 5\/71 is ideal for creating sophisticated Light Brown Brown Ash results with balanced cool reflects. Its advanced colour technologies provide vibrant, long-lasting colour, glossy shine, and dependable grey coverage, making it suitable for a wide range of professional salon colouring services. \u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after opening.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use to colour eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ 5\/71 Light Brown Brown Ash Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Koleston Perfect Me+ is a professional permanent hair colour designed to provide long-lasting salon-quality colour results. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 5\/71 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 5\/71 creates a Light Brown Brown Ash finish with cool ash reflects for a balanced brunette appearance. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does the package include the developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Wella Professionals Welloxon Perfect Developer is sold separately.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for grey hair coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. When used according to professional instructions, the formula is designed to provide up to 100% grey coverage, depending on the shade selection and application. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is ME+ Technology?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eME+ Technology is Wella Professionals' advanced colour technology designed to deliver professional colour performance while reducing the risk of developing a new allergy to hair colour ingredients in some individuals. Hair colourants can still cause allergic reactions. \u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310199685411,"sku":"QO8005610660684GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/JNdjXa4RtPmTjjm4UjaFWb.jpg?v=1783438217","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-5-71-light-brown-brown-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}