{"product_id":"wella-professionals-koleston-perfect-me-5-0-pure-naturals-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ 5\/0 Pure Naturals Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 5\/0 Pure Naturals Permanent Hair Color 60ml is a professional salon hair colour formulated to deliver a rich natural light brown shade with excellent tonal balance and shine. Powered by advanced ME+ Technology and Metal Purifier Technology, this permanent hair colour is designed to provide true-to-tone colour results while supporting even colour distribution from roots to ends. The creamy formula offers smooth application and is suitable for a wide range of professional colouring services.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/0 Pure Naturals (Light Brown).\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eHelps achieve true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eProvides natural-looking colour with radiant shine.\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for easy mixing and application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a natural-looking light brown hair colour.\u003c\/li\u003e\n\u003cli\u003eHelps provide even colour coverage from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eSupports consistent professional colouring results.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring, root touch-ups, and colour refresh services.\u003c\/li\u003e\n\u003cli\u003eDesigned for reliable salon performance when used with the recommended developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Developed to deliver dependable colour performance while using an alternative dye molecule for selected colourants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles in the hair during the colouring process for cleaner-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe advanced colour pigments penetrate the hair during the colouring process to deliver rich, natural-looking colour with balanced depth and shine. When mixed with the recommended Wella Welloxon Perfect Developer, the formula helps create long-lasting, true-to-tone light brown results.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to professional instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eAllow the colour to develop for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eThis product is intended for professional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eSuitable for individuals seeking a natural light brown hair colour.\u003c\/li\u003e\n\u003cli\u003eIdeal for full colour applications and root maintenance.\u003c\/li\u003e\n\u003cli\u003eSuitable for a variety of permanent colouring techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural-looking, glossy colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eNatural Pure Naturals shade with balanced depth.\u003c\/li\u003e\n\u003cli\u003eDesigned for reliable, consistent colour performance.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and colour richness.\u003c\/li\u003e\n\u003cli\u003eEasy-to-work-with cream formula for professional application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 5\/0 Pure Naturals is an excellent choice for professionals looking to achieve natural-looking light brown hair colour with impressive shine and tonal accuracy. Its advanced colour technologies help deliver dependable salon-quality results.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the cap tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ 5\/0 Pure Naturals Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Koleston Perfect ME+ 5\/0 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is a professional permanent cream hair colour formulated for long-lasting salon colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 5\/0 Pure Naturals?\u003c\/strong\u003e\u003cbr\u003e\n5\/0 Pure Naturals is a natural light brown shade designed to provide balanced, true-to-tone colour with a natural-looking finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair colour require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Welloxon Perfect Developer according to professional instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can this product be used for grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nWhen used according to Wella's professional guidelines, the Pure Naturals range is suitable for achieving natural-looking colour coverage, including on grey hair where applicable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nEach tube contains 60ml of professional permanent hair colour.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310698643747,"sku":"QO8005610657806GT","price":27.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/7YzYrr67FrHpDR679nM5kd.jpg?v=1783442058","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-5-0-pure-naturals-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}