{"product_id":"wella-professionals-koleston-perfect-me-5-0-pure-naturals-light-brown-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ 5\/0 Pure Naturals Light Brown Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 5\/0 Pure Naturals Light Brown Permanent Hair Color 60ml is a professional salon hair colour formulated to create a rich, natural-looking light brown shade with radiant shine. Featuring advanced ME+ Technology, Pure Balance Technology, and built-in Metal Purifier Technology, this permanent cream hair colour helps deliver true-to-tone colour, reliable grey coverage, and even colour distribution from roots to ends. Ideal for full-head colouring, root touch-ups, and colour refresh services, it provides long-lasting professional results with natural-looking depth. \u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/0 Pure Naturals Light Brown.\u003c\/li\u003e\n\u003cli\u003eCreates a natural-looking light brown finish.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003ePure Balance Technology for balanced colour performance.\u003c\/li\u003e\n\u003cli\u003eSupports up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a rich, natural light brown shade.\u003c\/li\u003e\n\u003cli\u003eHelps provide even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eSuitable for complete colour applications and root touch-ups.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting professional colour performance.\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking depth and multidimensional shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Designed to provide dependable colour performance while using an alternative dye molecule for selected colourants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles during the colouring process for cleaner and more consistent colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure Balance Technology:\u003c\/strong\u003e Supports balanced colour development with enhanced shine and natural-looking depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect Developer, the advanced cream formula deposits rich colour pigments evenly throughout the hair fibre. It helps create a natural light brown shade with professional grey coverage, radiant shine, and long-lasting colour performance.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with the recommended Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process according to the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eFor professional salon use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a natural light brown permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for full colour services, root touch-ups, and colour refreshes.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional grey coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy natural light brown finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour with radiant shine.\u003c\/li\u003e\n\u003cli\u003eNatural light brown shade for timeless results.\u003c\/li\u003e\n\u003cli\u003eReliable true-to-tone colour performance.\u003c\/li\u003e\n\u003cli\u003eSupports dependable grey coverage.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 5\/0 Pure Naturals is an excellent choice for achieving rich, natural-looking light brown hair with salon-quality colour performance. Its advanced colouring technologies help deliver consistent results, luminous shine, and professional grey coverage.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ 5\/0 Pure Naturals Light Brown Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Koleston Perfect ME+ 5\/0 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is a professional permanent hair colour formulated for long-lasting salon-quality colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 5\/0 provide?\u003c\/strong\u003e\u003cbr\u003e\nIt creates a rich, natural-looking light brown shade with balanced depth and radiant shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed in a 1:1 ratio with the recommended Wella Welloxon Perfect Developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it provide grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nYes. When used according to professional instructions, it is designed to support up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nEach tube contains 60ml of professional permanent hair colour.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310701527331,"sku":"QO8005610660134GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/Ls6oCAiLgGFNSV9FRFii2f.jpg?v=1783442139","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-5-0-pure-naturals-light-brown-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}