{"product_id":"wella-professionals-koleston-perfect-me-12-89-special-blonde-pearl-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ 12\/89 Special Blonde Pearl Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 12\/89 Special Blonde Pearl Ash Permanent Hair Color 60ml is a professional salon hair colour formulated to create an ultra-light blonde shade with refined pearl and ash reflects. Featuring advanced ME+ Technology and Metal Purifier Technology, this permanent hair colour is designed to deliver true-to-tone blonde results with radiant shine and balanced cool tones. Its creamy consistency supports smooth application, making it ideal for professional blonde colouring services.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 12\/89 Special Blonde Pearl Ash.\u003c\/li\u003e\n\u003cli\u003eCreates an ultra-light blonde shade with pearl and ash reflects.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eHelps achieve true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise mixing and application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create cool-toned ultra-light blonde hair.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of pearl and ash blonde tones.\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional blonde colouring services.\u003c\/li\u003e\n\u003cli\u003eDesigned to provide consistent salon-quality colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Designed to provide dependable colour performance while using an alternative dye molecule for selected colourants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles present in the hair during the colouring process, supporting cleaner-looking and more even colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe advanced cream formula combines professional colour pigments with innovative colouring technology to lift and deposit colour evenly throughout the hair. When mixed with the recommended Wella Welloxon Perfect Developer, it helps create luminous blonde results with balanced pearl and ash reflects for a cool, sophisticated finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to professional instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eThis product is intended for professional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking an ultra-light blonde shade with cool pearl and ash tones.\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde transformations, full-colour applications, and root touch-ups.\u003c\/li\u003e\n\u003cli\u003eIdeal for achieving refined, cool blonde results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool blonde finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eElegant ultra-light blonde shade with pearl and ash reflects.\u003c\/li\u003e\n\u003cli\u003eDesigned for reliable salon colour performance.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and tonal clarity.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream formula for professional use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 12\/89 is an excellent choice for professionals seeking a cool-toned ultra-light blonde shade with pearl and ash reflects. Its advanced colour technologies are designed to deliver dependable salon-quality performance, vibrant shine, and beautifully balanced blonde results.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ 12\/89 Special Blonde Pearl Ash Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Koleston Perfect ME+ 12\/89 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is a professional permanent cream hair colour designed for long-lasting salon colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 12\/89 provide?\u003c\/strong\u003e\u003cbr\u003e\n12\/89 creates an ultra-light blonde shade with pearl and ash reflects for a cool, luminous blonde finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Welloxon Perfect Developer according to professional application guidelines.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for blonde colour services?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is suitable for professional blonde transformations, full-head colouring, and root touch-up services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nEach tube contains 60ml of professional permanent hair colour.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310699168035,"sku":"QO8005610666761GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/JxP2y86ta5k3pyKSwqztEL.jpg?v=1783442068","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-12-89-special-blonde-pearl-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}