Wella Professionals Koleston Perfect ME+ 12/89 Special Blonde Pearl Ash Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ 12/89 Special Blonde Pearl Ash Permanent Hair Color 60ml is a professional salon hair colour formulated to create an ultra-light blonde shade with refined pearl and ash reflects. Featuring advanced ME+ Technology and Metal Purifier Technology, this permanent hair colour is designed to deliver true-to-tone blonde results with radiant shine and balanced cool tones. Its creamy consistency supports smooth application, making it ideal for professional blonde colouring services.

Key Features

• Professional permanent cream hair colour.
• Shade: 12/89 Special Blonde Pearl Ash.
• Creates an ultra-light blonde shade with pearl and ash reflects.
• Advanced ME+ Technology.
• Built-in Metal Purifier Technology.
• Helps achieve true-to-tone colour results.
• Smooth cream formula for precise mixing and application.
• Professional 60ml salon tube.

Key Benefits

• Helps create cool-toned ultra-light blonde hair.
• Enhances the appearance of pearl and ash blonde tones.
• Supports even colour distribution from roots to ends.
• Leaves hair looking glossy and vibrant.
• Suitable for professional blonde colouring services.
• Designed to provide consistent salon-quality colour performance.

Main Technologies

• ME+ Technology: Designed to provide dependable colour performance while using an alternative dye molecule for selected colourants.
• Metal Purifier Technology: Helps reduce the impact of metal particles present in the hair during the colouring process, supporting cleaner-looking and more even colour results.

How It Works

The advanced cream formula combines professional colour pigments with innovative colouring technology to lift and deposit colour evenly throughout the hair. When mixed with the recommended Wella Welloxon Perfect Developer, it helps create luminous blonde results with balanced pearl and ash reflects for a cool, sophisticated finish.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Welloxon Perfect Developer according to professional instructions.
• Apply evenly to dry, unwashed hair.
• Leave to process for the recommended development time.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.
• This product is intended for professional salon use.

Who Is It Suitable For?

• Professional hairstylists and salons.
• Individuals seeking an ultra-light blonde shade with cool pearl and ash tones.
• Suitable for blonde transformations, full-colour applications, and root touch-ups.
• Ideal for achieving refined, cool blonde results.

Texture, Finish & Fragrance

• Texture: Smooth cream.
• Finish: Glossy, cool blonde finish.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

• Professional-quality permanent hair colour.
• Elegant ultra-light blonde shade with pearl and ash reflects.
• Designed for reliable salon colour performance.
• Helps enhance shine and tonal clarity.
• Easy-to-apply cream formula for professional use.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ 12/89 is an excellent choice for professionals seeking a cool-toned ultra-light blonde shade with pearl and ash reflects. Its advanced colour technologies are designed to deliver dependable salon-quality performance, vibrant shine, and beautifully balanced blonde results.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair colourants can cause allergic reactions in some individuals.
• Always perform an allergy alert test 48 hours before each application.
• Avoid contact with eyes.
• Do not use on eyelashes or eyebrows.
• Use only as directed.
• For professional use.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ 12/89 Special Blonde Pearl Ash Permanent Hair Color 60ml.

Frequently Asked Questions

Q. Is Wella Koleston Perfect ME+ 12/89 a permanent hair colour?
Yes. It is a professional permanent cream hair colour designed for long-lasting salon colour results.

Q. What shade does 12/89 provide?
12/89 creates an ultra-light blonde shade with pearl and ash reflects for a cool, luminous blonde finish.

Q. Does this product require a developer?
Yes. It should be mixed with the recommended Wella Welloxon Perfect Developer according to professional application guidelines.

Q. Is this suitable for blonde colour services?
Yes. It is suitable for professional blonde transformations, full-head colouring, and root touch-up services.

Q. What is the pack size?
Each tube contains 60ml of professional permanent hair colour.