{"product_id":"wella-professionals-koleston-perfect-me-12-81-special-blonde-pearl-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ 12\/81 Special Blonde Pearl Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 12\/81 Special Blonde Pearl Ash Permanent Hair Color 60ml is a professional high-lift permanent hair colour formulated to create an ultra-light blonde shade with elegant pearl ash reflects. Featuring advanced ME+ Technology, Pure Balance Technology, and built-in Metal Purifier Technology, this salon-quality formula helps deliver true-to-tone blonde results with exceptional shine and balanced colour performance. Designed for professional blonde services, it helps achieve controlled lift while refining unwanted warm undertones for a luminous, cool blonde finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional high-lift permanent cream hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 12\/81 Special Blonde Pearl Ash.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ Special Blondes collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eHelps create cool blonde tones with pearl ash reflects.\u003c\/li\u003e\n\u003cli\u003eDesigned for professional blonde lifting services.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create luminous ultra-light blonde hair.\u003c\/li\u003e\n\u003cli\u003eRefines blonde shades with sophisticated pearl ash tones.\u003c\/li\u003e\n\u003cli\u003eSupports even, true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde transformations and root touch-ups.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting professional colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Designed to deliver reliable colour performance while using an alternative dye molecule for selected colourants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles during the colouring process for cleaner and more consistent colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Lift Blonde Technology:\u003c\/strong\u003e Helps lift and tone the hair simultaneously to create bright blonde results with cool pearl ash reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure Balance Technology:\u003c\/strong\u003e Supports balanced colour development while enhancing shine and colour consistency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect Developer, the professional cream formula lightens and tones the hair in a single application. It helps create a bright special blonde shade with refined pearl ash reflects while enhancing shine and maintaining balanced blonde results.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions for Special Blonde shades.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eFor professional salon use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking an ultra-light blonde shade with cool pearl ash reflects.\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde lifting and root touch-up services.\u003c\/li\u003e\n\u003cli\u003eIdeal for refining warm blonde tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous blonde with cool pearl ash reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional high-lift permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eBeautiful cool blonde with pearl ash tones.\u003c\/li\u003e\n\u003cli\u003eExceptional shine and multidimensional colour.\u003c\/li\u003e\n\u003cli\u003eDesigned for professional blonde services.\u003c\/li\u003e\n\u003cli\u003eHelps achieve luminous salon-quality blonde results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 12\/81 is an excellent choice for creating bright blonde hair with elegant pearl ash reflects. Its advanced colour technologies help deliver professional lifting performance, brilliant shine, and balanced blonde tones suitable for a variety of salon colouring services.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ 12\/81 Special Blonde Pearl Ash Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Koleston Perfect ME+ 12\/81 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is a professional permanent high-lift hair colour designed for salon blonde services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 12\/81 provide?\u003c\/strong\u003e\u003cbr\u003e\nIt creates an ultra-light blonde shade with cool pearl ash reflects for a luminous, refined blonde finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions for Special Blonde shades.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for blonde lightening?\u003c\/strong\u003e\u003cbr\u003e\nYes. The Special Blondes range is designed for professional high-lift blonde colouring and toning services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nEach tube contains 60ml of professional permanent hair colour.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310702149923,"sku":"QO8005610666716GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/5VkAzW45MxERdWq3FwhHZn.jpg?v=1783442161","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-12-81-special-blonde-pearl-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}