{"product_id":"wella-professionals-koleston-perfect-me-12-22-special-blonde-intense-matte-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ 12\/22 Special Blonde Intense Matte Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 12\/22 Special Blonde Intense Matte Permanent Hair Color 60ml is a professional salon hair colour formulated to create luminous ultra-light blonde results with cool matte tones. Featuring advanced ME+ Technology and Metal Purifier Technology, this permanent hair colour helps deliver true-to-tone colour with enhanced shine and consistent coverage. It is ideal for achieving refined blonde shades while maintaining a natural-looking finish when used according to professional guidelines.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 12\/22 Special Blonde Intense Matte.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eHelps achieve true-to-tone blonde colour results.\u003c\/li\u003e\n\u003cli\u003eDesigned to provide vibrant-looking shine.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for easy mixing and application.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create cool ultra-light blonde shades with matte reflects.\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking vibrant and glossy.\u003c\/li\u003e\n\u003cli\u003eDesigned for reliable salon colouring performance.\u003c\/li\u003e\n\u003cli\u003eHelps maintain colour depth and tonal accuracy.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional blonde colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Developed to deliver reliable colour performance while using an alternative dye molecule for selected colourants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles in the hair during the colouring process, supporting cleaner-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe advanced colour formula lifts and deposits colour pigments to create bright blonde shades with cool matte undertones. When mixed with the recommended Wella Welloxon Perfect Developer, it helps produce balanced, true-to-tone blonde results with a smooth, glossy finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to professional instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eThis product is intended for professional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural blonde and pre-lightened hair where applicable.\u003c\/li\u003e\n\u003cli\u003eThose seeking an ultra-light blonde shade with cool matte tones.\u003c\/li\u003e\n\u003cli\u003eIdeal for creating sophisticated blonde colour transformations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool-toned blonde finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eCreates cool blonde shades with refined matte reflects.\u003c\/li\u003e\n\u003cli\u003eDesigned for consistent colour performance.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and tonal precision.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional colourists.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 12\/22 is an excellent choice for professionals looking to create ultra-light blonde hair with cool matte tones. Its advanced formula is designed to deliver reliable colour performance, impressive shine, and beautifully balanced blonde results.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ 12\/22 Special Blonde Intense Matte Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is a professional permanent cream hair colour formulated for long-lasting salon colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair colour require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Welloxon Perfect Developer following professional mixing instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What type of blonde shade does 12\/22 provide?\u003c\/strong\u003e\u003cbr\u003e\nThis shade is designed to create an ultra-light blonde with cool, intense matte reflects for a refined blonde appearance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used at home?\u003c\/strong\u003e\u003cbr\u003e\nThis product is intended primarily for professional salon use. Users should carefully follow the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nEach tube contains 60ml of professional permanent hair colour.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310698479907,"sku":"QO8005610653112GT","price":27.86,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/XdBupt9iK9DQvfqjYskeAM.jpg?v=1783442051","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-12-22-special-blonde-intense-matte-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}