Wella Professionals Koleston Perfect ME+ 12/22 Special Blonde Intense Matte Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ 12/22 Special Blonde Intense Matte Permanent Hair Color 60ml is a professional salon hair colour formulated to create luminous ultra-light blonde results with cool matte tones. Featuring advanced ME+ Technology and Metal Purifier Technology, this permanent hair colour helps deliver true-to-tone colour with enhanced shine and consistent coverage. It is ideal for achieving refined blonde shades while maintaining a natural-looking finish when used according to professional guidelines.

Key Features

• Professional permanent cream hair colour.
• Shade: 12/22 Special Blonde Intense Matte.
• Advanced ME+ Technology.
• Built-in Metal Purifier Technology.
• Helps achieve true-to-tone blonde colour results.
• Designed to provide vibrant-looking shine.
• Smooth cream formula for easy mixing and application.
• 60ml professional salon tube.

Key Benefits

• Helps create cool ultra-light blonde shades with matte reflects.
• Supports even colour distribution from roots to ends.
• Leaves hair looking vibrant and glossy.
• Designed for reliable salon colouring performance.
• Helps maintain colour depth and tonal accuracy.
• Suitable for professional blonde colouring services.

Main Technologies

• ME+ Technology: Developed to deliver reliable colour performance while using an alternative dye molecule for selected colourants.
• Metal Purifier Technology: Helps reduce the impact of metal particles in the hair during the colouring process, supporting cleaner-looking colour results.

How It Works

The advanced colour formula lifts and deposits colour pigments to create bright blonde shades with cool matte undertones. When mixed with the recommended Wella Welloxon Perfect Developer, it helps produce balanced, true-to-tone blonde results with a smooth, glossy finish.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Welloxon Perfect Developer according to professional instructions.
• Apply evenly to dry, unwashed hair.
• Process for the recommended development time.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.
• This product is intended for professional salon use.

Who Is It Suitable For?

• Professional hairstylists and salons.
• Suitable for natural blonde and pre-lightened hair where applicable.
• Those seeking an ultra-light blonde shade with cool matte tones.
• Ideal for creating sophisticated blonde colour transformations.

Texture, Finish & Fragrance

• Texture: Smooth cream.
• Finish: Glossy, cool-toned blonde finish.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

• Professional-quality permanent hair colour.
• Creates cool blonde shades with refined matte reflects.
• Designed for consistent colour performance.
• Helps enhance shine and tonal precision.
• Trusted by professional colourists.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ 12/22 is an excellent choice for professionals looking to create ultra-light blonde hair with cool matte tones. Its advanced formula is designed to deliver reliable colour performance, impressive shine, and beautifully balanced blonde results.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair colourants can cause allergic reactions in some individuals.
• Always perform an allergy alert test 48 hours before each application.
• Avoid contact with eyes.
• Do not use on eyelashes or eyebrows.
• Use only as directed.
• For professional use.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ 12/22 Special Blonde Intense Matte Permanent Hair Color 60ml.

Frequently Asked Questions

Q. Is this a permanent hair colour?
Yes. It is a professional permanent cream hair colour formulated for long-lasting salon colour results.

Q. Does this hair colour require a developer?
Yes. It should be mixed with the recommended Wella Welloxon Perfect Developer following professional mixing instructions.

Q. What type of blonde shade does 12/22 provide?
This shade is designed to create an ultra-light blonde with cool, intense matte reflects for a refined blonde appearance.

Q. Can it be used at home?
This product is intended primarily for professional salon use. Users should carefully follow the manufacturer's instructions.

Q. What is the pack size?
Each tube contains 60ml of professional permanent hair colour.