{"product_id":"wella-professionals-koleston-perfect-me-12-1-special-blonde-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ 12\/1 Special Blonde Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 12\/1 Special Blonde Ash Permanent Hair Color 60ml is a professional high-lift permanent hair colour formulated to create an ultra-light blonde shade with refined ash reflects. Featuring advanced ME+ Technology, Pure Balance Technology, and built-in Metal Purifier Technology, this salon-quality formula helps deliver true-to-tone blonde results with radiant shine and even colour performance. Designed for professional blonde services, it helps achieve controlled lift and beautiful ash-toned blonde results in a single colouring process.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent high-lift hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 12\/1 Special Blonde Ash.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ Special Blondes collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eHelps create cool ash blonde tones.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional blonde lifting services.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create luminous ultra-light blonde colour.\u003c\/li\u003e\n\u003cli\u003eRefines blonde hair with elegant ash reflects.\u003c\/li\u003e\n\u003cli\u003eSupports even, true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde transformations and root touch-ups.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting professional colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Designed to provide reliable colour performance while using an alternative dye molecule for selected colourants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles during the colouring process for cleaner and more consistent colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Lift Blonde Technology:\u003c\/strong\u003e Helps lift and tone the hair simultaneously to achieve bright blonde results with refined ash reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure Balance Technology:\u003c\/strong\u003e Supports balanced colour development with natural-looking shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect Developer, the professional cream formula lightens and tones the hair in one application. It helps create a bright special blonde shade with cool ash reflects, luminous shine, and beautifully balanced blonde results.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions for Special Blonde shades.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eFor professional salon use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a cool ash blonde shade.\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde lightening and root touch-up services.\u003c\/li\u003e\n\u003cli\u003eIdeal for achieving refined, natural-looking blonde tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous blonde with cool ash reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional high-lift permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eBeautiful cool ash blonde finish.\u003c\/li\u003e\n\u003cli\u003eExceptional shine and multidimensional colour.\u003c\/li\u003e\n\u003cli\u003eDesigned for professional blonde services.\u003c\/li\u003e\n\u003cli\u003eHelps achieve luminous salon-quality results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 12\/1 Special Blonde Ash is an excellent choice for creating bright, cool blonde hair with elegant ash reflects. Its advanced colour technologies help deliver professional lifting performance, brilliant shine, and balanced blonde tones.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ 12\/1 Special Blonde Ash Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Koleston Perfect ME+ 12\/1 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is a professional permanent high-lift hair colour designed for salon blonde services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 12\/1 provide?\u003c\/strong\u003e\u003cbr\u003e\nIt creates an ultra-light blonde shade with refined ash reflects for a cool, sophisticated blonde finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions for Special Blonde shades.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for blonde lightening?\u003c\/strong\u003e\u003cbr\u003e\nYes. The Special Blondes range is designed for professional high-lift blonde colouring and toning services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nEach tube contains 60ml of professional permanent hair colour.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310702018851,"sku":"QO8005610666334GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/2VUQkUAd5EJEbLzLSFwPAP.jpg?v=1783442153","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-12-1-special-blonde-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}