{"product_id":"wella-professionals-koleston-perfect-me-10-97-lightest-blonde-cendre-brown-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ 10\/97 Lightest Blonde Cendre Brown Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ 10\/97 Lightest Blonde Cendre Brown Permanent Hair Color is a professional salon hair colour formulated to create ultra-light blonde results with balanced cendre and brown reflects. Featuring advanced ME+ Technology, Metal Purifier Technology, and Ultra Precision Color Technology, this permanent hair colour helps deliver true-to-tone colour with brilliant shine and reliable grey coverage when used as directed. Shade 10\/97 is ideal for achieving refined cool blonde results while helping minimise unwanted warm tones for a natural-looking finish. \u003c\/p\u003e\n\n\u003ch4\u003eShade Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Koleston Perfect Me+ Rich Naturals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 10\/97\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Description:\u003c\/strong\u003e Lightest Blonde Cendre Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Permanent Hair Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Family:\u003c\/strong\u003e Rich Naturals Blonde\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003eMetal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eUltra Precision Color Technology.\u003c\/li\u003e\n\u003cli\u003eLightest Blonde with cool cendre brown reflects.\u003c\/li\u003e\n\u003cli\u003eHelps deliver vibrant, true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003eDesigned for up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps create a refined lightest blonde shade with cool brown undertones.\u003c\/li\u003e\n\u003cli\u003eSupports even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of unwanted yellow or brassy tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth, glossy, and healthy.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional blonde colouring and colour refresh services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technology\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Designed to deliver professional colour performance while reducing the risk of developing a new allergy to hair colour ingredients in some individuals. Hair colourants can still cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles present in the hair during the colouring process for cleaner, more predictable colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra Precision Color Technology:\u003c\/strong\u003e Helps create balanced, true-to-tone colour with natural-looking depth and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Welloxon Perfect Developer in a 1:1 ratio, the colour pigments penetrate the hair fibre to provide permanent colour. The cendre brown pigments help refine blonde tones while creating balanced, glossy colour with dependable grey coverage when used according to professional recommendations. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect Developer in a 1:1 ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon professionals.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a cool lightest blonde shade.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eThose looking to minimise warm or brassy undertones.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey hair coverage when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool-toned, and natural-looking blonde colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent colour.\u003c\/li\u003e\n\u003cli\u003eElegant Lightest Blonde Cendre Brown finish.\u003c\/li\u003e\n\u003cli\u003eHelps maintain balanced blonde tones.\u003c\/li\u003e\n\u003cli\u003eBeautiful shine with multidimensional colour.\u003c\/li\u003e\n\u003cli\u003eTrusted by salon professionals worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ 10\/97 is an excellent choice for achieving sophisticated Lightest Blonde Cendre Brown results with professional precision. Its advanced colour technologies help deliver balanced blonde colour, healthy-looking shine, and reliable grey coverage while supporting consistent salon-quality results. \u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after opening.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use to colour eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ 10\/97 Lightest Blonde Cendre Brown Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Koleston Perfect Me+ is a professional permanent hair colour designed to provide long-lasting salon-quality colour results. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 10\/97 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 10\/97 creates a Lightest Blonde Cendre Brown finish with cool cendre and brown reflects for a refined, natural-looking blonde appearance. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does the package include the developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Wella Professionals Welloxon Perfect Developer is sold separately.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for grey hair coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. When used according to professional instructions, the formula is designed to provide up to 100% grey coverage while maintaining balanced colour results. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is ME+ Technology?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eME+ Technology is Wella Professionals' advanced colour technology designed to deliver professional colour performance while reducing the risk of developing a new hair colour allergy in some individuals. Hair colourants can still cause allergic reactions. \u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310200504611,"sku":"QO8005610666150GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/MbjcDGZzgtHTKqZMr78WdR.jpg?v=1783438233","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-10-97-lightest-blonde-cendre-brown-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}