Wella Professionals Koleston Perfect Me+ 10/97 Lightest Blonde Cendre Brown Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect Me+ 10/97 Lightest Blonde Cendre Brown Permanent Hair Color is a professional salon hair colour formulated to create ultra-light blonde results with balanced cendre and brown reflects. Featuring advanced ME+ Technology, Metal Purifier Technology, and Ultra Precision Color Technology, this permanent hair colour helps deliver true-to-tone colour with brilliant shine and reliable grey coverage when used as directed. Shade 10/97 is ideal for achieving refined cool blonde results while helping minimise unwanted warm tones for a natural-looking finish.

Shade Information

• Brand: Wella Professionals
• Range: Koleston Perfect Me+ Rich Naturals
• Shade: 10/97
• Colour Description: Lightest Blonde Cendre Brown
• Product Type: Permanent Hair Color
• Size: 60ml
• Colour Family: Rich Naturals Blonde

Key Features

• Professional permanent hair colour cream.
• Advanced ME+ Technology.
• Metal Purifier Technology.
• Ultra Precision Color Technology.
• Lightest Blonde with cool cendre brown reflects.
• Helps deliver vibrant, true-to-tone colour.
• Designed for up to 100% grey coverage when used as directed.
• Professional 60ml salon tube.

Key Benefits

• Helps create a refined lightest blonde shade with cool brown undertones.
• Supports even colour from roots to ends.
• Helps reduce the appearance of unwanted yellow or brassy tones.
• Leaves hair looking smooth, glossy, and healthy.
• Provides long-lasting permanent colour performance.
• Suitable for professional blonde colouring and colour refresh services.

Main Technology

• ME+ Technology: Designed to deliver professional colour performance while reducing the risk of developing a new allergy to hair colour ingredients in some individuals. Hair colourants can still cause allergic reactions.
• Metal Purifier Technology: Helps reduce the impact of metal particles present in the hair during the colouring process for cleaner, more predictable colour results.
• Ultra Precision Color Technology: Helps create balanced, true-to-tone colour with natural-looking depth and shine.

How It Works

When mixed with the recommended Wella Professionals Welloxon Perfect Developer in a 1:1 ratio, the colour pigments penetrate the hair fibre to provide permanent colour. The cendre brown pigments help refine blonde tones while creating balanced, glossy colour with dependable grey coverage when used according to professional recommendations.

How to Use

• For professional use only.
• Wear suitable protective gloves.
• Mix with the recommended Wella Professionals Welloxon Perfect Developer in a 1:1 ratio.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Finish with a colour-safe shampoo and conditioner.

Who Is It Suitable For?

• Professional hairstylists and salon professionals.
• Individuals seeking a cool lightest blonde shade.
• Suitable for natural and pre-lightened hair.
• Those looking to minimise warm or brassy undertones.
• Suitable for grey hair coverage when used as directed.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, cool-toned, and natural-looking blonde colour.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

• Professional salon-quality permanent colour.
• Elegant Lightest Blonde Cendre Brown finish.
• Helps maintain balanced blonde tones.
• Beautiful shine with multidimensional colour.
• Trusted by salon professionals worldwide.

Why Choose This Product?

Wella Professionals Koleston Perfect Me+ 10/97 is an excellent choice for achieving sophisticated Lightest Blonde Cendre Brown results with professional precision. Its advanced colour technologies help deliver balanced blonde colour, healthy-looking shine, and reliable grey coverage while supporting consistent salon-quality results.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight and excessive heat.
• Close the tube tightly after opening.
• Keep out of reach of children.

Safety Information

• For professional use only.
• Hair colourants can cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• Avoid contact with eyes.
• Do not use to colour eyelashes or eyebrows.
• Wear suitable protective gloves during application.
• Read and follow all package instructions before use.

Package Includes

• 1 x Wella Professionals Koleston Perfect Me+ 10/97 Lightest Blonde Cendre Brown Permanent Hair Color 60ml

Frequently Asked Questions

Q. Is this a permanent hair colour?

Yes. Koleston Perfect Me+ is a professional permanent hair colour designed to provide long-lasting salon-quality colour results.

Q. What shade does 10/97 provide?

Shade 10/97 creates a Lightest Blonde Cendre Brown finish with cool cendre and brown reflects for a refined, natural-looking blonde appearance.

Q. Does the package include the developer?

No. Wella Professionals Welloxon Perfect Developer is sold separately.

Q. Is it suitable for grey hair coverage?

Yes. When used according to professional instructions, the formula is designed to provide up to 100% grey coverage while maintaining balanced colour results.

Q. What is ME+ Technology?

ME+ Technology is Wella Professionals' advanced colour technology designed to deliver professional colour performance while reducing the risk of developing a new hair colour allergy in some individuals. Hair colourants can still cause allergic reactions.