{"product_id":"wella-professionals-koleston-perfect-7-01-medium-blonde-natural-ash-permanent-hair-colour-60ml","title":"Wella Professionals Koleston Perfect 7\/01 Medium Blonde Natural Ash Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect 7\/01 Medium Blonde Natural Ash is a professional permanent hair colour formulated to deliver rich, true-to-tone colour with a balanced natural ash blonde finish. Featuring Wella's ME+ technology, this salon-quality colour cream provides vibrant colour performance, reliable grey coverage, and multi-dimensional shine while helping achieve smooth, healthy-looking hair. Suitable for full-head colouring, root touch-ups, and colour refresh services, it is designed for use with the recommended Wella Welloxon Perfect Developer.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/01 Medium Blonde Natural Ash.\u003c\/li\u003e\n\u003cli\u003eNatural blonde tone with cool ash reflects.\u003c\/li\u003e\n\u003cli\u003ePowered by Wella ME+ colour technology.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality performance.\u003c\/li\u003e\n\u003cli\u003eCream formula for smooth application.\u003c\/li\u003e\n\u003cli\u003eHelps provide even colour distribution.\u003c\/li\u003e\n\u003cli\u003eSuitable for reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eDesigned for use with Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003e60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve a natural-looking medium blonde shade with ash reflects.\u003c\/li\u003e\n\u003cli\u003eProvides vibrant, true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eHelps deliver reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eEnhances healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eSupports even colour application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSuitable for root touch-ups and complete colour services.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eFormulated with Wella ME+ Technology, professional colour pigments, and conditioning ingredients that help deliver precise colour performance, even coverage, and a smooth, glossy finish when used with the recommended developer.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe permanent colour cream works with Wella Welloxon Perfect Developer to deposit colour pigments deep within the hair fibre, helping create long-lasting colour with balanced ash reflects, natural-looking depth, and brilliant shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to the package instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon use.\u003c\/li\u003e\n\u003cli\u003eNatural and previously coloured hair.\u003c\/li\u003e\n\u003cli\u003eIndividuals looking for a cool natural medium blonde shade.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey coverage, root touch-ups, and full-head colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy medium blonde with natural ash reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eBalanced natural ash blonde tone.\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eRich shine with multi-dimensional colour.\u003c\/li\u003e\n\u003cli\u003ePowered by Wella ME+ Technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect 7\/01 is ideal for creating elegant medium blonde hair with natural ash reflects and professional colour precision. Its advanced ME+ Technology helps deliver vibrant, even colour while enhancing shine and maintaining a smooth, healthy-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 e Wella Professionals Koleston Perfect 7\/01 Medium Blonde Natural Ash Permanent Hair Colour 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is a professional permanent hair colour cream.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it should be mixed with the recommended Wella Welloxon Perfect Developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this shade suitable for grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is formulated to help provide reliable grey coverage when used as directed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can this be used for root touch-ups?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is suitable for root retouching, full-head colouring, and colour refresh services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this product suitable for home use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis product is intended for professional salon use or experienced users familiar with professional hair colouring techniques.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways perform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eUse only the recommended Wella Welloxon Perfect Developer for optimal colour performance.\u003c\/li\u003e\n\u003cli\u003eMaintain colour vibrancy with professional colour-safe shampoos and conditioners.\u003c\/li\u003e\n\u003cli\u003eSchedule regular root touch-ups to maintain an even colour result.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310759559459,"sku":"QO4015600172015GT","price":22.03,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/T2cb5NkfLRAewKiWZENSfW.jpg?v=1783443317","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-7-01-medium-blonde-natural-ash-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}