{"product_id":"wella-professionals-illumina-colour-9-37-light-blonde-gold-brown-60ml-permanent-hair-color","title":"Wella Professionals Illumina Colour 9\/37 Light Blonde Gold Brown, 60ml Permanent Hair Color","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Colour 9\/37 Light Blonde Gold Brown 60ml is a professional permanent hair color designed to create a luminous light blonde shade with soft gold and brown reflects. Powered by Microlight Technology and featuring a built-in Metal Purifier, this premium color cream helps protect the hair cuticle while delivering natural-looking, multidimensional color with exceptional shine. It provides reliable grey coverage, up to 3 levels of lift, and leaves the hair looking smooth, radiant, and healthy. Suitable for professional salon color services, Illumina Colour offers beautifully luminous results in every light.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 9\/37 Light Blonde Gold Brown.\u003c\/li\u003e\n\u003cli\u003ePowered by Microlight Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eCreates luminous, natural-looking blonde results.\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eOffers up to 3 levels of lift.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers natural-looking light blonde color with warm gold and brown reflects.\u003c\/li\u003e\n\u003cli\u003eEnhances multidimensional shine and luminosity.\u003c\/li\u003e\n\u003cli\u003eHelps maintain a smooth, healthy-looking hair surface.\u003c\/li\u003e\n\u003cli\u003eProvides even, reliable color results.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey coverage and color refreshing.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking radiant and silky.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrolight Technology:\u003c\/strong\u003e Helps protect cuticle clarity, allowing light to reflect for luminous-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier:\u003c\/strong\u003e Helps protect hair from additional damage caused by metal particles during coloring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Deliver rich, multidimensional permanent color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help improve softness, smoothness, and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Welloxon Perfect Developer, the color cream penetrates the hair fiber with permanent pigments while Microlight Technology helps preserve cuticle clarity. The integrated Metal Purifier helps minimize the impact of metal particles during the coloring process, resulting in luminous, even color with healthy-looking shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a color-safe shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's usage guidelines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural blonde or light brown hair.\u003c\/li\u003e\n\u003cli\u003eGrey hair requiring professional coverage.\u003c\/li\u003e\n\u003cli\u003ePreviously colored hair needing color refresh.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced users.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking a luminous warm blonde finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous light blonde with natural gold and brown reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Colour 9\/37 combines advanced color technology with radiant shine to create naturally luminous blonde results. Its Microlight Technology and Metal Purifier help deliver beautiful color while maintaining the hair's smooth appearance and healthy-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color from Wella Professionals.\u003c\/li\u003e\n\u003cli\u003eAdvanced Microlight Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eUp to 3 levels of lift.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eProfessional Hair Care Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways mix with the recommended Wella Professionals Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003ePerform a strand test before full application when appropriate.\u003c\/li\u003e\n\u003cli\u003eUse color-safe shampoo and conditioner to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eProtect color-treated hair with heat protection before styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair color products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during mixing and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor professional use or use by experienced individuals.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended Wella Professionals developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Colour 9\/37 Light Blonde Gold Brown 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Illumina Colour 9\/37 a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is a professional permanent hair color that delivers luminous, natural-looking results with reliable grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 9\/37?\u003c\/strong\u003e\u003cbr\u003e\n9\/37 is a Light Blonde Gold Brown shade that creates a warm, multidimensional blonde finish with gold and brown reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nYes. Illumina Colour offers up to 100% grey coverage when used according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Do I need a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. Mix the color with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What makes Illumina Colour different?\u003c\/strong\u003e\u003cbr\u003e\nIllumina Colour features Microlight Technology and a built-in Metal Purifier to help create luminous-looking color while helping protect the hair during the coloring process.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310125596963,"sku":"QO4064666837819GT","price":26.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/JXkVGEMgsVA6N6uK7mANCx.jpg?v=1783437162","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-colour-9-37-light-blonde-gold-brown-60ml-permanent-hair-color","provider":"Indicrest Australia","version":"1.0","type":"link"}