{"product_id":"wella-professionals-illumina-color-permanent-hair-color-7-31-medium-gold-ash-blonde-60ml","title":"Wella Professionals Illumina Color Permanent Hair Color 7\/31 Medium Gold Ash Blonde, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color Permanent Hair Color 7\/31 Medium Gold Ash Blonde 60ml is a professional permanent hair colour formulated to create a balanced medium blonde shade with warm gold and cool ash reflects. Featuring Wella's Metal Purifier technology, the premium cream formula helps achieve even colour results, luminous shine, and a natural-looking finish while supporting healthy-looking hair. Designed for use with a compatible Wella Professionals developer, it is ideal for professional salon services and experienced users. \u003c\/p\u003e\n\n\u003ch4\u003eShade Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Illumina Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Number:\u003c\/strong\u003e 7\/31\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Name:\u003c\/strong\u003e Medium Gold Ash Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Type:\u003c\/strong\u003e Permanent Hair Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Family:\u003c\/strong\u003e Blonde with Gold \u0026amp; Ash Reflects\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eMedium Gold Ash Blonde shade.\u003c\/li\u003e\n\u003cli\u003ePowered by Wella Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003eHelps deliver even colour coverage.\u003c\/li\u003e\n\u003cli\u003eCreates luminous, natural-looking shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring and root touch-ups.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve balanced blonde colour with warm and cool reflects.\u003c\/li\u003e\n\u003cli\u003eSupports even, true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking naturally radiant.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for a wide range of professional colouring techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eFormulated with professional colour pigments, conditioning ingredients, and Wella Metal Purifier technology to help support reliable colour performance and healthy-looking shine. Please refer to the product packaging for the complete ingredient list. \u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with a compatible Wella Professionals developer, the cream formula deposits permanent colour pigments into the hair while Metal Purifier technology helps minimise the impact of metals present in the hair. The result is even colour with luminous shine and a natural-looking finish. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with a compatible Wella Professionals developer according to the recommended ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a balanced medium blonde shade.\u003c\/li\u003e\n\u003cli\u003eRoot touch-ups and full-head colouring.\u003c\/li\u003e\n\u003cli\u003eColour refresh and tonal enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium Gold Ash Blonde with luminous, healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eElegant balance of gold and ash tones.\u003c\/li\u003e\n\u003cli\u003eNatural-looking luminous finish.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream consistency.\u003c\/li\u003e\n\u003cli\u003eTrusted Wella Professionals colour technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 7\/31 is designed to deliver sophisticated Medium Gold Ash Blonde results with radiant shine and even coverage. Its professional formula offers dependable colour performance, making it an excellent choice for achieving salon-quality blonde results. \u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colour products can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform a skin allergy test before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eUse only with a compatible Wella Professionals developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color Permanent Hair Color 7\/31 Medium Gold Ash Blonde 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is a professional permanent hair colour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is a developer included?\u003c\/strong\u003e\u003cbr\u003e\nNo. A compatible Wella Professionals developer must be purchased separately.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 7\/31?\u003c\/strong\u003e\u003cbr\u003e\nShade 7\/31 is Medium Gold Ash Blonde, combining warm golden and cool ash reflects for a balanced blonde finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for root touch-ups?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is suitable for root touch-ups, full-head colouring, and colour refresh services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for professional use?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is developed for professional salon use and may also be used by experienced users following the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310982709539,"sku":"QO8005610542393GT","price":26.56,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/hf5WHjmGjMEgrG5LfRczss.jpg?v=1783446734","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-permanent-hair-color-7-31-medium-gold-ash-blonde-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}