Wella Professionals Illumina Color Permanent Hair Color 7/31 Medium Gold Ash Blonde, 60ml

Product Overview

Wella Professionals Illumina Color Permanent Hair Color 7/31 Medium Gold Ash Blonde 60ml is a professional permanent hair colour formulated to create a balanced medium blonde shade with warm gold and cool ash reflects. Featuring Wella's Metal Purifier technology, the premium cream formula helps achieve even colour results, luminous shine, and a natural-looking finish while supporting healthy-looking hair. Designed for use with a compatible Wella Professionals developer, it is ideal for professional salon services and experienced users.

Shade Information

• Brand: Wella Professionals
• Range: Illumina Color
• Shade Number: 7/31
• Shade Name: Medium Gold Ash Blonde
• Colour Type: Permanent Hair Color
• Size: 60ml
• Colour Family: Blonde with Gold & Ash Reflects

Key Features

• Professional permanent hair colour.
• Medium Gold Ash Blonde shade.
• Powered by Wella Metal Purifier technology.
• Smooth cream formula for precise application.
• Helps deliver even colour coverage.
• Creates luminous, natural-looking shine.
• Suitable for full-head colouring and root touch-ups.
• Professional 60ml salon tube.

Key Benefits

• Helps achieve balanced blonde colour with warm and cool reflects.
• Supports even, true-to-tone colour results.
• Leaves hair looking naturally radiant.
• Provides long-lasting permanent colour performance.
• Suitable for a wide range of professional colouring techniques.

Main Ingredients

Formulated with professional colour pigments, conditioning ingredients, and Wella Metal Purifier technology to help support reliable colour performance and healthy-looking shine. Please refer to the product packaging for the complete ingredient list.

How It Works

When mixed with a compatible Wella Professionals developer, the cream formula deposits permanent colour pigments into the hair while Metal Purifier technology helps minimise the impact of metals present in the hair. The result is even colour with luminous shine and a natural-looking finish.

How to Use

• Perform a skin allergy test before every application.
• Wear suitable protective gloves.
• Mix with a compatible Wella Professionals developer according to the recommended ratio.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended processing time.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.

Who Is It Suitable For?

• Professional hairstylists.
• Experienced home users.
• Individuals seeking a balanced medium blonde shade.
• Root touch-ups and full-head colouring.
• Colour refresh and tonal enhancement.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Medium Gold Ash Blonde with luminous, healthy-looking shine.
• Fragrance: Mild professional salon fragrance.

Why You'll Love It

• Professional salon-quality permanent hair colour.
• Elegant balance of gold and ash tones.
• Natural-looking luminous finish.
• Easy-to-apply cream consistency.
• Trusted Wella Professionals colour technology.

Why Choose This Product?

Wella Professionals Illumina Color 7/31 is designed to deliver sophisticated Medium Gold Ash Blonde results with radiant shine and even coverage. Its professional formula offers dependable colour performance, making it an excellent choice for achieving salon-quality blonde results.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight.
• Close the tube tightly after use.
• Avoid excessive heat.

Safety Information

• Hair colour products can cause allergic reactions.
• Always perform a skin allergy test before each application.
• Wear suitable protective gloves during use.
• Avoid contact with eyes.
• For external use only.
• Keep out of reach of children.
• Use only with a compatible Wella Professionals developer according to the manufacturer's instructions.

Package Includes

• 1 x Wella Professionals Illumina Color Permanent Hair Color 7/31 Medium Gold Ash Blonde 60ml

Frequently Asked Questions

Q. Is this a permanent hair colour?
Yes, it is a professional permanent hair colour.

Q. Is a developer included?
No. A compatible Wella Professionals developer must be purchased separately.

Q. What shade is 7/31?
Shade 7/31 is Medium Gold Ash Blonde, combining warm golden and cool ash reflects for a balanced blonde finish.

Q. Can it be used for root touch-ups?
Yes, it is suitable for root touch-ups, full-head colouring, and colour refresh services.

Q. Is it suitable for professional use?
Yes, it is developed for professional salon use and may also be used by experienced users following the manufacturer's instructions.