{"product_id":"wella-professionals-illumina-color-me-4-0-medium-brown-permanent-hair-color-60ml","title":"Wella Professionals Illumina Color ME+ 4\/0 Medium Brown Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color ME+ 4\/0 Medium Brown is a professional permanent hair color designed to create a rich, natural-looking medium brown shade with luminous shine. Featuring Wella's advanced ME+ technology and Microlight Technology, this salon-quality color cream helps deliver even, multi-dimensional color while supporting a smooth-looking hair surface for enhanced light reflection. Suitable for a variety of coloring services, it offers reliable, long-lasting results when used with the recommended developer.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 4\/0 Medium Brown.\u003c\/li\u003e\n\u003cli\u003eDeveloped with ME+ technology.\u003c\/li\u003e\n\u003cli\u003eMicrolight Technology helps support a smooth-looking hair surface.\u003c\/li\u003e\n\u003cli\u003eCreates natural-looking, multi-dimensional color.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and color depth.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head application, root touch-ups, and color refresh.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula.\u003c\/li\u003e\n\u003cli\u003e60ml tube.\u003c\/li\u003e\n\u003cli\u003eMixes in a 1:1 ratio with the recommended Welloxon Perfect Developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve a rich, natural-looking medium brown shade.\u003c\/li\u003e\n\u003cli\u003eSupports even and consistent color application.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and glossy.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent color when used as directed.\u003c\/li\u003e\n\u003cli\u003eCreates natural depth and dimension.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey coverage when applied according to the recommended instructions.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional salon coloring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eFormulated with advanced color pigments, ME+ technology, Microlight Technology, and conditioning ingredients that help support vibrant, luminous color while maintaining the hair's smooth appearance during the coloring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe permanent color formula works by depositing color pigments within the hair fibre while Microlight Technology helps support a smoother hair surface, allowing light to reflect more evenly for enhanced shine. When mixed with the recommended developer, it delivers rich, balanced medium brown color with a natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with the recommended Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a color-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon use.\u003c\/li\u003e\n\u003cli\u003eIndividuals looking for a classic medium brown permanent hair color.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003cli\u003eIdeal for full-head coloring, root maintenance, and color refresh services.\u003c\/li\u003e\n\u003cli\u003eSuitable for those seeking natural-looking shine and dimension.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous, glossy, multi-dimensional permanent hair color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality hair color.\u003c\/li\u003e\n\u003cli\u003eRich, natural-looking medium brown shade.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and color dimension.\u003c\/li\u003e\n\u003cli\u003eSuitable for a wide range of coloring techniques.\u003c\/li\u003e\n\u003cli\u003eTrusted Wella Professionals color innovation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color ME+ 4\/0 Medium Brown is designed for those seeking salon-quality permanent hair color with luminous shine and natural-looking depth. Its advanced color technology delivers consistent performance and beautiful results for professional coloring services.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 e Wella Professionals Illumina Color ME+ 4\/0 Medium Brown Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is a professional permanent cream hair color formulated for long-lasting color results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It should be mixed with the recommended Welloxon Perfect Developer following the recommended ratio and application guidelines.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is suitable for grey coverage when used according to the recommended instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 4\/0 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt delivers a natural-looking medium brown shade with luminous shine and multi-dimensional depth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for home use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis product is intended for professional salon use or experienced users familiar with permanent hair coloring.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways perform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eUse color-safe shampoos and conditioners to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eFollow the recommended processing time for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310755332387,"sku":"QO8005610543291GT","price":26.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/TyVbbjQKhGELuR7cbcHPe2.jpg?v=1783443225","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-me-4-0-medium-brown-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}