{"product_id":"wella-professionals-illumina-color-me-10-81-light-blonde-pearl-ash-permanent-hair-colour-60ml","title":"Wella Professionals Illumina Color ME+ 10\/81 Light Blonde Pearl Ash Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color ME+ 10\/81 Light Blonde Pearl Ash Permanent Hair Colour 60ml is a professional salon hair colour formulated to create a luminous very light blonde shade with elegant pearl and ash reflects. Featuring advanced ME+ technology, this premium permanent hair colour delivers natural-looking dimension, radiant shine, and true-to-tone colour results. Its professional cream formula helps provide even colour distribution and dependable grey hair coverage when used according to the manufacturer's instructions, making it ideal for sophisticated cool blonde colour services.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent crème hair colour.\u003c\/li\u003e\n\u003cli\u003eShade 10\/81 Light Blonde Pearl Ash.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ colour technology.\u003c\/li\u003e\n\u003cli\u003eCool pearl and ash reflects.\u003c\/li\u003e\n\u003cli\u003eCreates luminous, natural-looking blonde results.\u003c\/li\u003e\n\u003cli\u003eProfessional cream formula for even application.\u003c\/li\u003e\n\u003cli\u003eDesigned for dependable grey hair coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve a luminous light blonde shade with pearl ash tones.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of natural-looking shine.\u003c\/li\u003e\n\u003cli\u003ePromotes smooth and even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eSuitable for premium professional blonde colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Advanced colour technology designed to deliver vibrant, true-to-tone permanent colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Help create rich pearl ash blonde tones with multidimensional depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help improve the cosmetic feel of the hair during the colouring process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe advanced Illumina Color formula deposits professional colour pigments evenly throughout the hair while ME+ technology supports consistent colour performance. When mixed with the recommended Wella Professionals Welloxon Perfect Developer, it delivers luminous blonde colour with refined pearl ash reflects, radiant shine, and dependable grey hair coverage.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with hair care products formulated for colour-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eExperienced home users following professional instructions.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a cool light blonde shade with pearl ash reflects.\u003c\/li\u003e\n\u003cli\u003eThose looking for natural-looking luminous blonde results.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types and textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich professional colouring cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003eLight blonde with luminous pearl ash reflects and radiant shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003eProfessional salon hair colour fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates luminous, sophisticated blonde results.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality permanent colour.\u003c\/li\u003e\n\u003cli\u003eNatural-looking multidimensional shine.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003eIdeal for elegant cool blonde colour transformations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color ME+ 10\/81 is designed for professionals seeking refined blonde colour with luminous pearl ash reflects. Its advanced permanent colour technology helps deliver consistent salon-quality results, natural-looking shine, and dependable grey hair coverage while maintaining the elegant Illumina Color finish.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube securely after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform a skin allergy test 48 hours before use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eUse only according to the manufacturer's instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 × Wella Professionals Illumina Color ME+ 10\/81 Light Blonde Pearl Ash Permanent Hair Colour 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is a professional permanent hair colour designed for long-lasting colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What shade does 10\/81 provide?\u003c\/strong\u003e\u003cbr\u003e\nIt creates a very light blonde shade with cool pearl and ash reflects for a luminous, natural-looking finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does it require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes, it should be mixed with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can it help cover grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, when used according to the manufacturer's instructions, it is designed to provide dependable grey hair coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is it suitable for professional salon use?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is primarily intended for professional salon services, although experienced users may also use it by carefully following the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310109671715,"sku":"QO4064666215570GT","price":26.62,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/cUD8H7ybniwauux3fLFmMp.jpg?v=1783436888","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-me-10-81-light-blonde-pearl-ash-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}