{"product_id":"wella-professionals-illumina-color-9-pure-blonde-permanent-hair-color-60ml","title":"Wella Professionals Illumina Color 9\/ Pure Blonde Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 9\/ Pure Blonde Permanent Hair Color 60ml is a professional permanent hair color formulated to create luminous, natural-looking pure blonde results with exceptional shine and dimension. Featuring Wella's advanced Microlight Technology and built-in Metal Purifier, the formula helps deliver even color while supporting the hair throughout the coloring process. It is suitable for full-head coloring, root touch-ups, blonde enhancement, and grey coverage, leaving hair looking radiant and healthy.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade 9\/ Pure Blonde.\u003c\/li\u003e\n\u003cli\u003eCreates luminous, natural-looking blonde results.\u003c\/li\u003e\n\u003cli\u003eMicrolight Technology enhances light reflection for radiant-looking hair.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier helps support optimal color performance.\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise, even application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a beautiful Pure Blonde shade with multi-dimensional shine.\u003c\/li\u003e\n\u003cli\u003eHelps deliver even color from roots to ends.\u003c\/li\u003e\n\u003cli\u003eEnhances the natural-looking appearance of blonde hair.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting color performance.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy, smooth, and vibrant.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing blonde hair or achieving a new blonde look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula combines professional color pigments with Wella's Microlight Technology and Metal Purifier Technology to help achieve luminous blonde results while supporting even color development and enhanced shine. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Welloxon Perfect Developer, the permanent color pigments penetrate the hair to create long-lasting Pure Blonde color. Microlight Technology helps maintain a smooth hair surface for improved light reflection, while the Metal Purifier helps minimise the impact of metal particles present in the hair during the coloring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals looking for a luminous Pure Blonde hair color.\u003c\/li\u003e\n\u003cli\u003eThose seeking natural-looking blonde results with exceptional shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional salon use and experienced home users.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head coloring, root touch-ups, and grey coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous Pure Blonde with glossy, multi-dimensional shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eElegant blonde shade with natural-looking dimension.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality color performance.\u003c\/li\u003e\n\u003cli\u003eHelps create luminous, glossy-looking hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 9\/ Pure Blonde is designed for those seeking a refined blonde shade with luminous shine and natural-looking depth. Its advanced professional formula delivers consistent color performance while helping maintain the hair's smooth, healthy-looking appearance.\u003c\/p\u003e\n\n\u003ch4\u003eHair Care Tips After Coloring\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse shampoos and conditioners formulated for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eApply a nourishing hair mask weekly.\u003c\/li\u003e\n\u003cli\u003eMinimise excessive heat styling to help maintain hair condition.\u003c\/li\u003e\n\u003cli\u003eLimit frequent washing to help preserve color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the cap securely after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color 9\/ Pure Blonde Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It is a professional permanent hair color formulated to provide long-lasting blonde color with luminous-looking results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does it require a developer?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It should be mixed with the recommended Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this shade suitable for grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. When used as directed, the formula is suitable for providing up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What type of finish does Pure Blonde provide?\u003c\/strong\u003e\u003cbr\u003e\nA: It creates a luminous, natural-looking blonde finish with multi-dimensional shine and depth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can it be used for root touch-ups?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It is suitable for full-head coloring, root touch-ups, and refreshing existing blonde hair color.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310216986915,"sku":"QO8005610542546GT","price":26.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/niUe8z3vjF2Rzvkz5F9tE7_6d64e7f8-6876-411a-9db7-4d412649465b.jpg?v=1783438517","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-9-pure-blonde-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}