{"product_id":"wella-professionals-illumina-color-7-81-medium-pearl-ash-blonde-permanent-hair-color-60ml","title":"Wella Professionals Illumina Color 7\/81 Medium Pearl Ash Blonde Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Illumina Color 7\/81 Medium Pearl Ash Blonde Permanent Hair Color 60ml is a professional permanent hair color formulated to create elegant medium blonde results with cool pearl and ash reflects. Featuring Wella's Microlight Technology and built-in Metal Purifier, the formula helps deliver luminous-looking color, exceptional shine, and even coverage while supporting the hair during the coloring process. It is ideal for full-head coloring, root touch-ups, color correction, and grey coverage.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade 7\/81 Medium Pearl Ash Blonde.\u003c\/li\u003e\n\u003cli\u003eCool pearl and ash blonde reflects.\u003c\/li\u003e\n\u003cli\u003eMicrolight Technology helps create luminous-looking color.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier supports the coloring process.\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for even application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates sophisticated cool blonde tones with pearl and ash reflects.\u003c\/li\u003e\n\u003cli\u003eHelps minimise unwanted warm undertones.\u003c\/li\u003e\n\u003cli\u003eSupports even color from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing existing color or creating a new blonde shade.\u003c\/li\u003e\n\u003cli\u003eHelps maintain a healthy-looking hair appearance during coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe formula combines professional color pigments with Wella's Microlight Technology and Metal Purifier Technology to help achieve luminous color while supporting even color development and enhanced shine. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with the recommended Welloxon Perfect Developer, the color pigments penetrate the hair to create long-lasting Medium Pearl Ash Blonde results. Microlight Technology helps preserve the hair cuticle for improved light reflection, while the Metal Purifier helps reduce the impact of metals present in the hair during the coloring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo after processing.\u003c\/li\u003e\n\u003cli\u003eFinish with a conditioner designed for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eThose seeking a cool Medium Pearl Ash Blonde shade.\u003c\/li\u003e\n\u003cli\u003eIndividuals looking to reduce warm or brassy tones.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional salon use and experienced home users.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-color applications, root touch-ups, and grey coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous, cool pearl ash blonde with natural-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eElegant cool blonde shade with pearl reflects.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula.\u003c\/li\u003e\n\u003cli\u003eHelps create luminous, glossy-looking hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey coverage and color correction.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream consistency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Illumina Color 7\/81 is designed for those seeking refined cool blonde results with natural-looking dimension and shine. Its advanced professional formula delivers reliable color performance while helping maintain the hair's smooth and healthy-looking appearance.\u003c\/p\u003e\n\n\u003ch4\u003eHair Care Tips After Coloring\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat styling whenever possible.\u003c\/li\u003e\n\u003cli\u003eApply a nourishing hair treatment weekly.\u003c\/li\u003e\n\u003cli\u003eProtect hair from prolonged sun exposure to help maintain color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the cap securely after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colorants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not apply to an irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color 7\/81 Medium Pearl Ash Blonde Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It is a professional permanent hair color designed to provide long-lasting, luminous color results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does it require a developer?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It should be mixed with the recommended Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can this shade help reduce warm tones?\u003c\/strong\u003e\u003cbr\u003e\nA: The pearl and ash reflects are designed to create a cooler blonde appearance and help achieve balanced-looking color results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is it suitable for grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. When used as directed, the formula is suitable for providing up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can it be used for root touch-ups?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It is suitable for full-head coloring, root retouching, and color refreshing.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310216757539,"sku":"QO8005610538952GT","price":27.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/d59zkQhUf5Spkj9egqohrA.jpg?v=1783438510","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-7-81-medium-pearl-ash-blonde-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}