{"product_id":"wella-professionals-illumina-color-7-7-medium-brown-blonde-permanent-hair-color-60ml","title":"Wella Professionals Illumina Color 7\/7 Medium Brown Blonde Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 7\/7 Medium Brown Blonde Permanent Hair Color 60ml is a professional permanent hair color formulated to create rich, natural-looking medium brown blonde results with exceptional luminosity and shine. Featuring Wella's advanced Microlight Technology and built-in Metal Purifier, the formula helps deliver even color while supporting the hair during the coloring process. It is ideal for full-head color applications, root touch-ups, grey coverage, and enhancing natural-looking dimension.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade 7\/7 Medium Brown Blonde.\u003c\/li\u003e\n\u003cli\u003eMicrolight Technology for luminous-looking color.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier helps support optimal color performance.\u003c\/li\u003e\n\u003cli\u003eRich, natural-looking medium brown blonde tone.\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates elegant medium brown blonde hair with natural-looking depth.\u003c\/li\u003e\n\u003cli\u003eHelps achieve even color from roots to ends.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and multi-dimensional light reflection.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting color performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing existing color or achieving a new look.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and healthy after coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula combines professional color pigments with Wella's Microlight Technology and Metal Purifier Technology to help create luminous color while supporting even color development and a glossy finish. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Welloxon Perfect Developer, the permanent color pigments penetrate the hair to create long-lasting Medium Brown Blonde color. Microlight Technology helps preserve the hair cuticle for enhanced light reflection, while the Metal Purifier helps minimise the impact of metal particles present in the hair during the coloring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals looking for a natural-looking Medium Brown Blonde shade.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003cli\u003eIdeal for full-head coloring, root touch-ups, and grey coverage.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon use and experienced home users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous Medium Brown Blonde with glossy, multi-dimensional shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural-looking medium brown blonde results.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality color performance.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and depth.\u003c\/li\u003e\n\u003cli\u003eSuitable for reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 7\/7 is designed for those seeking a sophisticated medium brown blonde shade with luminous shine and natural-looking dimension. Its advanced coloring technology helps deliver consistent results while supporting a smooth, healthy-looking hair appearance.\u003c\/p\u003e\n\n\u003ch4\u003eHair Care Tips After Coloring\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse shampoos and conditioners formulated for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eReduce frequent washing to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eApply a nourishing hair mask weekly.\u003c\/li\u003e\n\u003cli\u003eProtect hair from excessive heat styling and prolonged sun exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the cap tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color 7\/7 Medium Brown Blonde Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It is a professional permanent hair color formulated to provide long-lasting color with luminous-looking results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does this hair color require a developer?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It should be mixed with the recommended Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can it provide grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. When used as directed, the formula provides up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What type of finish does shade 7\/7 provide?\u003c\/strong\u003e\u003cbr\u003e\nA: Shade 7\/7 delivers a natural-looking Medium Brown Blonde result with luminous shine and multi-dimensional depth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is it suitable for professional salon use?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It is developed for professional salon services and can also be used by experienced home users who follow the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310216823075,"sku":"QO8005610542362GT","price":26.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/UDQGCPLZnXmQqw85B5AVRR.jpg?v=1783438513","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-7-7-medium-brown-blonde-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}