{"product_id":"wella-professionals-illumina-color-7-53-medium-blonde-mahogany-gold-permanent-hair-colour-60ml","title":"Wella Professionals Illumina Color 7\/53 Medium Blonde Mahogany Gold Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Illumina Color 7\/53 Medium Blonde Mahogany Gold is a professional permanent hair colour designed to create luminous, natural-looking colour with rich mahogany and golden reflects. Powered by Microlight Technology and an integrated Metal Purifier, the formula helps protect the hair cuticle during the colouring process while enhancing light reflection for beautifully radiant results. Suitable for salon colour services, Illumina Color delivers dimensional colour, natural-looking shine and up to 100% grey coverage when used as directed.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/53 Medium Blonde Mahogany Gold.\u003c\/li\u003e\n\u003cli\u003e60ml professional colour tube.\u003c\/li\u003e\n\u003cli\u003eMicrolight Technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eCreates luminous, natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eNatural multi-dimensional colour results.\u003c\/li\u003e\n\u003cli\u003eCompatible with Wella Welloxon Perfect Developers.\u003c\/li\u003e\n\u003cli\u003eDesigned for professional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates rich medium blonde hair with warm mahogany gold reflects.\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking shine and luminosity.\u003c\/li\u003e\n\u003cli\u003eHelps achieve even, true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent colour.\u003c\/li\u003e\n\u003cli\u003eSupports consistent grey coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking vibrant and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe formula features Wella's Microlight Technology and an integrated Metal Purifier that help protect the hair cuticle from metal-induced damage during colouring while allowing light to reflect beautifully from the hair. Professional colour pigments provide rich, dimensional permanent colour with a luminous finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect Developer, the colour pigments penetrate the hair to create permanent medium blonde mahogany gold results. Microlight Technology helps preserve cuticle clarity for enhanced light reflection, while the integrated Metal Purifier helps minimise damage associated with metal particles present in the hair.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with the recommended Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer's recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eComplete the service with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon colourists.\u003c\/li\u003e\n\u003cli\u003eClients seeking warm medium blonde tones.\u003c\/li\u003e\n\u003cli\u003eGrey coverage services.\u003c\/li\u003e\n\u003cli\u003eFull-head colour and root retouch applications.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types when professionally assessed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich professional colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium blonde with luminous mahogany gold reflects and radiant shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eBeautiful natural-looking luminous colour.\u003c\/li\u003e\n\u003cli\u003eProfessional permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eMicrolight Technology for enhanced shine.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier for improved colour service performance.\u003c\/li\u003e\n\u003cli\u003eIdeal for creating sophisticated multi-dimensional blonde shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Illumina Color 7\/53 combines advanced colour technology with luminous colour performance to create elegant medium blonde results with warm mahogany and golden reflects. Its professional formula delivers vibrant shine, dimensional colour and reliable grey coverage for salon-quality colour services.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's recommended mixing ratio and processing time.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test before full application when appropriate.\u003c\/li\u003e\n\u003cli\u003eUse the appropriate developer strength according to the desired level of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test before use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color 7\/53 Medium Blonde Mahogany Gold Permanent Hair Colour 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Illumina Color 7\/53 a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It is a professional permanent hair colour designed to deliver long-lasting, luminous colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can this shade cover grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. When used according to the manufacturer's recommendations, Illumina Color can provide up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What developer should be used?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Mix the colour with the recommended Wella Welloxon Perfect Developer using the appropriate strength for your desired result.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What colour result does shade 7\/53 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Shade 7\/53 creates a luminous medium blonde with rich mahogany and golden reflects for a warm, multi-dimensional finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this product intended for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. Wella Professionals Illumina Color is developed specifically for professional salon colour services.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310722400547,"sku":"QO4068359033397GT","price":26.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/TbH2gvbgP9or4Ji8rwwY3h.jpg?v=1783442650","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-7-53-medium-blonde-mahogany-gold-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}