Wella Professionals Illumina Color 7/53 Medium Blonde Mahogany Gold Permanent Hair Colour, 60ml

Product Overview

Wella Professionals Illumina Color 7/53 Medium Blonde Mahogany Gold is a professional permanent hair colour designed to create luminous, natural-looking colour with rich mahogany and golden reflects. Powered by Microlight Technology and an integrated Metal Purifier, the formula helps protect the hair cuticle during the colouring process while enhancing light reflection for beautifully radiant results. Suitable for salon colour services, Illumina Color delivers dimensional colour, natural-looking shine and up to 100% grey coverage when used as directed.

Key Features

• Professional permanent hair colour.
• Shade: 7/53 Medium Blonde Mahogany Gold.
• 60ml professional colour tube.
• Microlight Technology.
• Integrated Metal Purifier.
• Creates luminous, natural-looking colour.
• Provides up to 100% grey coverage when used as directed.
• Natural multi-dimensional colour results.
• Compatible with Wella Welloxon Perfect Developers.
• Designed for professional salon use.

Key Benefits

• Creates rich medium blonde hair with warm mahogany gold reflects.
• Enhances natural-looking shine and luminosity.
• Helps achieve even, true-to-tone colour.
• Provides long-lasting permanent colour.
• Supports consistent grey coverage.
• Leaves hair looking vibrant and healthy.

Main Ingredients

The formula features Wella's Microlight Technology and an integrated Metal Purifier that help protect the hair cuticle from metal-induced damage during colouring while allowing light to reflect beautifully from the hair. Professional colour pigments provide rich, dimensional permanent colour with a luminous finish.

How It Works

When mixed with the recommended Wella Welloxon Perfect Developer, the colour pigments penetrate the hair to create permanent medium blonde mahogany gold results. Microlight Technology helps preserve cuticle clarity for enhanced light reflection, while the integrated Metal Purifier helps minimise damage associated with metal particles present in the hair.

How to Use

• Wear suitable protective gloves.
• Mix in a 1:1 ratio with the recommended Wella Welloxon Perfect Developer.
• Apply evenly to dry, unwashed hair.
• Process according to the manufacturer's recommended development time.
• Rinse thoroughly until the water runs clear.
• Complete the service with a colour-safe shampoo and conditioner.

Who Is It Suitable For?

• Professional hairstylists and salon colourists.
• Clients seeking warm medium blonde tones.
• Grey coverage services.
• Full-head colour and root retouch applications.
• Suitable for most hair types when professionally assessed.

Texture, Finish & Fragrance

• Texture: Rich professional colour cream.
• Finish: Medium blonde with luminous mahogany gold reflects and radiant shine.
• Fragrance: Mild professional salon fragrance.

Why You'll Love It

• Beautiful natural-looking luminous colour.
• Professional permanent colour performance.
• Microlight Technology for enhanced shine.
• Integrated Metal Purifier for improved colour service performance.
• Ideal for creating sophisticated multi-dimensional blonde shades.

Why Choose This Product?

Wella Professionals Illumina Color 7/53 combines advanced colour technology with luminous colour performance to create elegant medium blonde results with warm mahogany and golden reflects. Its professional formula delivers vibrant shine, dimensional colour and reliable grey coverage for salon-quality colour services.

Professional Tips

• Use only with the recommended Wella Welloxon Perfect Developer.
• Follow the manufacturer's recommended mixing ratio and processing time.
• Carry out a strand test before full application when appropriate.
• Use the appropriate developer strength according to the desired level of lift.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight.
• Close the tube tightly after use.
• Keep out of reach of children.

Safety Information

• For professional use only.
• Hair colour products may cause allergic reactions.
• Carry out an allergy alert test before use.
• Avoid contact with eyes.
• Do not use on eyelashes or eyebrows.
• Wear suitable gloves during application.

Package Includes

• 1 x Wella Professionals Illumina Color 7/53 Medium Blonde Mahogany Gold Permanent Hair Colour 60ml

Frequently Asked Questions

Q. Is Wella Illumina Color 7/53 a permanent hair colour?

A. Yes. It is a professional permanent hair colour designed to deliver long-lasting, luminous colour results.

Q. Can this shade cover grey hair?

A. Yes. When used according to the manufacturer's recommendations, Illumina Color can provide up to 100% grey coverage.

Q. What developer should be used?

A. Mix the colour with the recommended Wella Welloxon Perfect Developer using the appropriate strength for your desired result.

Q. What colour result does shade 7/53 provide?

A. Shade 7/53 creates a luminous medium blonde with rich mahogany and golden reflects for a warm, multi-dimensional finish.

Q. Is this product intended for professional use?

A. Yes. Wella Professionals Illumina Color is developed specifically for professional salon colour services.