{"product_id":"wella-professionals-illumina-color-7-43-medium-blonde-red-gold-permanent-hair-colour-60ml","title":"Wella Professionals Illumina Color 7\/43 Medium Blonde Red Gold Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Illumina Color 7\/43 Medium Blonde Red Gold 60ml is a professional permanent hair colour formulated to create luminous, natural-looking colour with warm red and gold reflects. Powered by Microlight Technology and an integrated Metal Purifier, it helps protect the hair cuticle during the colouring process while delivering radiant shine and dimensional colour. Suitable for full-head colouring, root touch-ups, and grey coverage, this salon-quality formula provides rich, even results with a healthy-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/43 Medium Blonde Red Gold.\u003c\/li\u003e\n\u003cli\u003eMicrolight Technology for luminous-looking colour.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier helps protect hair during colouring.\u003c\/li\u003e\n\u003cli\u003eHelps provide natural-looking colour results.\u003c\/li\u003e\n\u003cli\u003eSuitable for up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eProvides up to 3 levels of lift.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates a warm medium blonde shade with red and gold reflects.\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking shine and dimension.\u003c\/li\u003e\n\u003cli\u003eSupports even colour application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and radiant.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshes and complete colour transformations.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe formula features Microlight Technology to help maintain cuticle clarity and an integrated Metal Purifier to help reduce the effects of metal particles during colouring. Please refer to the product packaging for the complete and most up-to-date ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Welloxon Perfect Developer, the colour pigments penetrate the hair fibre while Microlight Technology helps create luminous colour that reflects light beautifully. The integrated Metal Purifier supports consistent colour performance during the colouring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a post-colour treatment and conditioner.\u003c\/li\u003e\n\u003cli\u003eProfessional use is recommended.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eSuitable for natural and previously coloured hair.\u003c\/li\u003e\n\u003cli\u003eIdeal for warm blonde colour results.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey coverage and colour enhancement.\u003c\/li\u003e\n\u003cli\u003eRecommended for professional salons and experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium blonde with warm red-gold reflects and luminous shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional cosmetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent colour.\u003c\/li\u003e\n\u003cli\u003eCreates radiant, multidimensional blonde results.\u003c\/li\u003e\n\u003cli\u003eEnhances shine with Microlight Technology.\u003c\/li\u003e\n\u003cli\u003eSupports even, natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for a wide range of colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Illumina Color 7\/43 is an excellent choice for achieving luminous medium blonde hair with warm red and gold tones. Its advanced colour technology helps create natural-looking results while maintaining exceptional shine and a smooth hair surface.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use for colouring eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional use is recommended.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 × Wella Professionals Illumina Color 7\/43 Medium Blonde Red Gold Permanent Hair Colour 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is a professional permanent hair colour designed for long-lasting results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 7\/43?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e7\/43 is Medium Blonde Red Gold, offering a warm blonde finish with red and gold reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help cover grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. When used as directed, it can provide up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How much lift can this colour provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt can provide up to 3 levels of lift, depending on the starting hair colour and developer used.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product include the developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The developer is sold separately.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310140145955,"sku":"QO8005610538839GT","price":27.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/MmV2MjKmjJwTvAKxu3VUiZ.jpg?v=1783437371","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-7-43-medium-blonde-red-gold-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}