{"product_id":"wella-professionals-illumina-color-5-43-light-red-gold-brown-permanent-hair-color-60ml","title":"Wella Professionals Illumina Color 5\/43 Light Red Gold Brown Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 5\/43 Light Red Gold Brown Permanent Hair Color 60ml is a professional permanent hair color designed to create rich light brown results with warm red and gold reflects. Powered by Wella's Microlight Technology and built-in Metal Purifier, the formula helps deliver luminous-looking color, exceptional shine, and multi-dimensional depth while supporting the hair during the coloring process. Suitable for full-head coloring, root touch-ups, color refresh services, and grey coverage.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade 5\/43 Light Red Gold Brown.\u003c\/li\u003e\n\u003cli\u003eWarm red and gold reflects for rich-looking color.\u003c\/li\u003e\n\u003cli\u003eMicrolight Technology helps create luminous-looking results.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier supports optimal color performance.\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for even application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates vibrant light brown hair with warm red and gold tones.\u003c\/li\u003e\n\u003cli\u003eHelps deliver even, consistent color from roots to ends.\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking shine and depth.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting color performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing existing hair color or achieving a new look.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and healthy after coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula combines professional color pigments with Wella's Microlight Technology and Metal Purifier Technology to help create luminous color while supporting even color development and a glossy finish. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Welloxon Perfect Developer, the permanent color pigments penetrate the hair to create long-lasting Light Red Gold Brown color. Microlight Technology helps preserve the hair cuticle for enhanced light reflection, while the Metal Purifier helps reduce the impact of metal particles present in the hair during the coloring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eAllow the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking a warm Light Red Gold Brown hair color.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003cli\u003eIdeal for full-head coloring, root touch-ups, and grey coverage.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon use and experienced home users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous Light Red Gold Brown with multi-dimensional shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBeautiful warm red and gold brown reflects.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality color performance.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and color dimension.\u003c\/li\u003e\n\u003cli\u003eSuitable for reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 5\/43 is designed for those seeking a warm, luminous brown shade with rich red and gold reflects. Its advanced professional formula delivers even color, beautiful shine, and natural-looking dimension while helping support the hair throughout the coloring process.\u003c\/p\u003e\n\n\u003ch4\u003eHair Care Tips After Coloring\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse shampoos and conditioners formulated for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eMinimise excessive washing to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eUse a weekly nourishing hair treatment.\u003c\/li\u003e\n\u003cli\u003eProtect hair from excessive heat styling and prolonged sun exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the cap securely after each use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color 5\/43 Light Red Gold Brown Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It is a professional permanent hair color designed to provide long-lasting color with luminous shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does this hair color require a developer?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It should be mixed with the recommended Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can it provide grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. When used as directed, the formula is suitable for providing up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What type of shade is 5\/43?\u003c\/strong\u003e\u003cbr\u003e\nA: Shade 5\/43 delivers a Light Red Gold Brown result with warm red and golden reflects for added depth and dimension.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is it suitable for root touch-ups?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. It can be used for full-head coloring, root touch-ups, and refreshing existing hair color.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310216790307,"sku":"QO8005610542157GT","price":26.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/CHXMxfZVaMGpkRWUrBgFae.jpg?v=1783438512","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-5-43-light-red-gold-brown-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}