{"product_id":"wella-professionals-illumina-color-10-81-ash-pearl-platinum-blonde-permanent-hair-color-60ml","title":"Wella Professionals Illumina Color 10\/81 Ash Pearl Platinum Blonde Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 10\/81 Ash Pearl Platinum Blonde is a professional permanent hair color designed to create luminous, natural-looking blonde results with cool ash and pearl reflects. Formulated with Wella's advanced color technology, this salon-quality hair color helps deliver even color performance while enhancing the appearance of smoothness and shine. Shade 10\/81 is ideal for achieving an elegant platinum blonde finish with sophisticated cool tones.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade 10\/81 Ash Pearl Platinum Blonde.\u003c\/li\u003e\n\u003cli\u003eCool ash and pearl blonde reflects.\u003c\/li\u003e\n\u003cli\u003eHelps provide luminous, natural-looking color results.\u003c\/li\u003e\n\u003cli\u003eCream formula for smooth application.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon services.\u003c\/li\u003e\n\u003cli\u003eDesigned for even color performance.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create vibrant, cool-toned platinum blonde hair.\u003c\/li\u003e\n\u003cli\u003eSupports an even and uniform color application.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and glossy.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of multidimensional color.\u003c\/li\u003e\n\u003cli\u003eSuitable for achieving refined blonde shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments\u003c\/strong\u003e e Help provide rich and even color results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents\u003c\/strong\u003e e Help maintain softness and improve hair feel during the coloring process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream Color Base\u003c\/strong\u003e e Supports precise and even application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe professional color formula deposits color pigments throughout the hair to create luminous blonde results with cool ash and pearl reflects. Conditioning ingredients help leave the hair looking smooth, glossy, and healthy after coloring.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a color-care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eUse according to professional application guidelines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and experienced users.\u003c\/li\u003e\n\u003cli\u003eLight blonde hair.\u003c\/li\u003e\n\u003cli\u003ePreviously colored or lightened hair, where appropriate.\u003c\/li\u003e\n\u003cli\u003eThose seeking cool platinum blonde tones.\u003c\/li\u003e\n\u003cli\u003eAnyone looking for salon-quality permanent hair color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous, glossy, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality performance.\u003c\/li\u003e\n\u003cli\u003eBeautiful ash pearl platinum blonde tone.\u003c\/li\u003e\n\u003cli\u003eHelps create luminous-looking hair color.\u003c\/li\u003e\n\u003cli\u003eCream consistency for easy application.\u003c\/li\u003e\n\u003cli\u003eSupports glossy and refined color results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 10\/81 Ash Pearl Platinum Blonde combines advanced color technology with professional pigments to create cool blonde shades with luminous shine. It is an excellent choice for achieving elegant platinum blonde results with a natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color 10\/81 Ash Pearl Platinum Blonde Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, Illumina Color is a professional permanent hair color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it should be mixed with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this product intended for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is designed for professional salon use or experienced users following the recommended application guidelines.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What type of shade is 10\/81?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 10\/81 delivers a cool platinum blonde result with ash and pearl reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I use this on previously colored hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it may be suitable for previously colored hair depending on the existing hair color and condition.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310803665187,"sku":"QO4064666251202GT","price":35.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/JaWeUf3ukwf5ZVC64SkE2a.jpg?v=1783444319","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-10-81-ash-pearl-platinum-blonde-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}