{"product_id":"wella-professionals-illumina-color-10-53-very-light-blonde-mahogany-gold-permanent-hair-colour-60ml","title":"Wella Professionals Illumina Color 10\/53 Very Light Blonde Mahogany Gold Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Illumina Color 10\/53 is a professional permanent hair colour formulated to create luminous very light blonde results with elegant mahogany and golden reflects. Powered by advanced Microlight Technology and an integrated Metal Purifier, the formula helps protect the hair cuticle during the colouring process while enhancing natural light reflection for radiant, multi-dimensional colour. Suitable for professional salon services, this shade delivers natural-looking blonde tones with exceptional shine and up to 100% grey coverage when used according to the manufacturer's recommendations.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 10\/53 Very Light Blonde Mahogany Gold.\u003c\/li\u003e\n\u003cli\u003e60ml professional colour cream.\u003c\/li\u003e\n\u003cli\u003eAdvanced Microlight Technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eProvides luminous, natural-looking blonde colour.\u003c\/li\u003e\n\u003cli\u003eOffers up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eProvides up to 3 levels of lift.\u003c\/li\u003e\n\u003cli\u003eIntermixable with other Illumina Color shades.\u003c\/li\u003e\n\u003cli\u003eDesigned for professional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates very light blonde hair with rich mahogany and golden reflects.\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking shine and colour dimension.\u003c\/li\u003e\n\u003cli\u003eProvides even, true-to-tone permanent colour.\u003c\/li\u003e\n\u003cli\u003eHelps achieve consistent grey coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and healthy.\u003c\/li\u003e\n\u003cli\u003eSuitable for customised blonde colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe formula combines Microlight Technology with an integrated Metal Purifier to help preserve cuticle clarity and support reliable colour performance. Professional colour pigments create luminous, multi-dimensional blonde results with enhanced shine and natural movement.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect Developer, the colour pigments penetrate the hair fibre to create permanent very light blonde results with warm mahogany gold reflects. Microlight Technology enhances light reflection while the Metal Purifier helps minimise interference from metal particles present in the hair for consistent colour performance.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with the recommended Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer's recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eComplete the service with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon colourists.\u003c\/li\u003e\n\u003cli\u003eClients seeking warm very light blonde tones.\u003c\/li\u003e\n\u003cli\u003eGrey coverage services.\u003c\/li\u003e\n\u003cli\u003eFull-head colour and root retouch applications.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types following professional assessment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich professional colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Very light blonde with luminous mahogany gold reflects and radiant shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eBeautiful luminous blonde colour.\u003c\/li\u003e\n\u003cli\u003eElegant warm mahogany gold tonal result.\u003c\/li\u003e\n\u003cli\u003eExceptional shine with natural-looking dimension.\u003c\/li\u003e\n\u003cli\u003eReliable professional colour performance.\u003c\/li\u003e\n\u003cli\u003eIdeal for premium blonde salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Illumina Color 10\/53 combines advanced colour technology with luminous blonde performance to create radiant, multi-dimensional results. Its Microlight Technology and Metal Purifier help deliver brilliant shine, consistent grey coverage and salon-quality colour with natural-looking movement.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's recommended mixing ratio and processing time.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test before full application when appropriate.\u003c\/li\u003e\n\u003cli\u003eSelect the appropriate developer strength based on the desired lifting result.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the tube securely after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test before use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color 10\/53 Very Light Blonde Mahogany Gold Permanent Hair Colour 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Illumina Color 10\/53 a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It is a professional permanent hair colour that delivers long-lasting, luminous colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can this shade help cover grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. When used according to the manufacturer's instructions, the Illumina Color range provides up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What colour result does shade 10\/53 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Shade 10\/53 creates a very light blonde with warm mahogany and golden reflects for a luminous, multi-dimensional finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Mix the colour with the recommended Wella Welloxon Perfect Developer using the appropriate strength and recommended mixing ratio.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this product suitable for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. Wella Professionals Illumina Color is developed specifically for professional salon colour services.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310722629923,"sku":"QO4068359033380GT","price":26.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/cD7AGx3iMWGWLpbArHZbed.jpg?v=1783442654","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-10-53-very-light-blonde-mahogany-gold-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}