{"product_id":"wella-professionals-illumina-color-10-38-lightest-gold-pearl-blonde-permanent-hair-colour-60ml-professional-luminous-hair-colour","title":"Wella Professionals Illumina Color 10\/38 Lightest Gold Pearl Blonde Permanent Hair Colour, 60ml | Professional Luminous Hair Colour","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 10\/38 Lightest Gold Pearl Blonde 60ml is a professional permanent hair colour cream formulated to create luminous, multi-dimensional blonde results with a refined balance of warm gold and cool pearl tones. Powered by Microlight Technology and an integrated Metal Purifier, this advanced salon colour helps deliver vibrant, true-to-tone results while supporting healthy-looking hair and exceptional shine. When used with the recommended Wella Welloxon Perfect developer, it provides reliable colour performance and professional-quality results.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade 10\/38 Lightest Gold Pearl Blonde.\u003c\/li\u003e\n\u003cli\u003eCombines soft golden warmth with delicate pearl reflects.\u003c\/li\u003e\n\u003cli\u003eFormulated with Microlight Technology for luminous colour results.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier helps protect hair during the colouring process.\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for easy mixing and even application.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colouring techniques.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a luminous lightest blonde shade with balanced gold and pearl tones.\u003c\/li\u003e\n\u003cli\u003eHelps achieve vibrant, natural-looking colour with radiant shine.\u003c\/li\u003e\n\u003cli\u003eSupports even colour application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eHelps maintain healthy-looking hair during colouring.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring, root touch-ups, and colour refresh services.\u003c\/li\u003e\n\u003cli\u003eDesigned for consistent professional colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula combines professional colour pigments with Wella's Microlight Technology and integrated Metal Purifier. These advanced technologies help support luminous colour results while helping protect the hair during the colouring process for a smooth, glossy finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect developer, the colour pigments penetrate the hair fibre to create permanent colour. Microlight Technology helps maintain cuticle clarity for enhanced light reflection, while the integrated Metal Purifier helps reduce the impact of metal particles during the colouring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with the recommended Wella Welloxon Perfect developer.\u003c\/li\u003e\n\u003cli\u003eSelect the appropriate developer strength based on the desired colouring service.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair using professional colouring techniques.\u003c\/li\u003e\n\u003cli\u003eAllow the product to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and complete the service with suitable post-colour hair care products.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's instructions for mixing ratios and application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eClients seeking a luminous lightest blonde shade.\u003c\/li\u003e\n\u003cli\u003eBlonde colour enhancement and refresh services.\u003c\/li\u003e\n\u003cli\u003eFull-head colouring and root retouch applications.\u003c\/li\u003e\n\u003cli\u003eThose looking for soft gold and pearl blonde tones with radiant shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous lightest blonde with soft gold and pearl reflects and brilliant shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 10\/38 creates beautifully radiant blonde results with a sophisticated blend of warm gold and cool pearl tones. Its advanced colour technology helps deliver a naturally luminous finish while supporting smooth, healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eMicrolight Technology for luminous colour results.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier helps protect hair during colouring.\u003c\/li\u003e\n\u003cli\u003eElegant gold and pearl blonde tonal combination.\u003c\/li\u003e\n\u003cli\u003eSuitable for premium salon colouring services.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional colourists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and moisture.\u003c\/li\u003e\n\u003cli\u003eUse before the expiry date printed on the packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003cli\u003eHair colour products can cause allergic reactions. Perform a skin allergy alert test before each application according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAlways follow the safety instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color 10\/38 Lightest Gold Pearl Blonde Permanent Hair Colour 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 10\/38?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e10\/38 is a Lightest Gold Pearl Blonde shade that combines soft golden warmth with delicate pearl reflects for a luminous blonde finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is a professional permanent hair colour designed for long-lasting results when used with the recommended Wella Welloxon Perfect developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse the recommended Wella Welloxon Perfect developer in the appropriate strength and a 1:1 mixing ratio according to the colouring service being performed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen used according to the manufacturer's instructions and shade recommendations, the Illumina Color range is designed to provide reliable grey coverage while maintaining luminous-looking results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this intended for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. This product is developed for professional salon use and should be applied according to the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310112882979,"sku":"QO8005610543536GT","price":27.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/9DSrfvmrJifvTMLKCPMWWG.jpg?v=1783436949","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-10-38-lightest-gold-pearl-blonde-permanent-hair-colour-60ml-professional-luminous-hair-colour","provider":"Indicrest Australia","version":"1.0","type":"link"}