{"product_id":"wella-professionals-illumina-color-10-1-lightest-ash-blonde-permanent-hair-colour-60ml","title":"Wella Professionals Illumina Color 10\/1 Lightest Ash Blonde Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 10\/1 is a professional permanent hair colour that delivers luminous, natural-looking blonde results with cool ash tones. Shade 10\/1 Lightest Ash Blonde is formulated with Wella's Microlight Technology and Metal Purifier to help create radiant colour, smooth light reflection, and healthy-looking shine. The advanced cream formula provides even colour application, making it ideal for achieving sophisticated cool blonde results with a multi-dimensional finish. \u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 10\/1 Lightest Ash Blonde.\u003c\/li\u003e\n\u003cli\u003ePowered by Microlight Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eCreates luminous, natural-looking blonde results.\u003c\/li\u003e\n\u003cli\u003eProfessional cream formula for even application.\u003c\/li\u003e\n\u003cli\u003eIntermixable with other Illumina Color shades.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates cool ash blonde colour with natural-looking dimension.\u003c\/li\u003e\n\u003cli\u003eHelps achieve luminous, healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eProvides up to 3 levels of lift when used as directed.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling smooth and manageable after colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrolight Technology:\u003c\/strong\u003e Helps maintain cuticle clarity for enhanced light reflection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier:\u003c\/strong\u003e Helps protect hair from the effects of metal particles during colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Deliver rich, balanced permanent colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help support softness and healthy-looking shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe permanent colour formula combines Microlight Technology with Metal Purifier to help create luminous blonde colour while maintaining a smooth hair surface. Shade 10\/1 delivers a cool Lightest Ash Blonde finish with radiant, multi-dimensional shine. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eProfessional application is recommended.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural hair.\u003c\/li\u003e\n\u003cli\u003ePreviously coloured hair.\u003c\/li\u003e\n\u003cli\u003eSalon professionals.\u003c\/li\u003e\n\u003cli\u003eExperienced home users familiar with permanent hair colouring.\u003c\/li\u003e\n\u003cli\u003eThose seeking cool ash blonde colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous, glossy, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates elegant cool blonde tones.\u003c\/li\u003e\n\u003cli\u003eProfessional-quality permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eEnhances healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eIdeal for customised salon colour services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Illumina Color 10\/1 combines advanced colour technology with luminous ash blonde results. Its professional formula helps deliver smooth colour application, radiant shine, and long-lasting colour performance while maintaining a natural-looking finish. \u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a patch test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not use to colour eyelashes or eyebrows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Illumina Color 10\/1 Lightest Ash Blonde 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Illumina Color 10\/1 a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is a professional permanent hair colour designed to deliver luminous, natural-looking results. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 10\/1?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 10\/1 is Lightest Ash Blonde, offering cool ash blonde tones with radiant shine. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair colour require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it should be mixed with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it provide grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen used according to Wella Professionals guidelines, the Illumina Color range can provide up to 100% grey coverage while delivering luminous colour results. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is professional application recommended?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, professional application is recommended for accurate colour formulation and optimal results.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310975041827,"sku":"QO4015600237646GT","price":32.34,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/hA9W2SxiFj9ehgiBjvz22v.jpg?v=1783446619","url":"https:\/\/indicrest.au\/products\/wella-professionals-illumina-color-10-1-lightest-ash-blonde-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}