Wella Professionals Illumina Color 10/1 Lightest Ash Blonde Permanent Hair Colour, 60ml

Product Overview

Wella Professionals Illumina Color 10/1 is a professional permanent hair colour that delivers luminous, natural-looking blonde results with cool ash tones. Shade 10/1 Lightest Ash Blonde is formulated with Wella's Microlight Technology and Metal Purifier to help create radiant colour, smooth light reflection, and healthy-looking shine. The advanced cream formula provides even colour application, making it ideal for achieving sophisticated cool blonde results with a multi-dimensional finish.

Key Features

• Professional permanent hair colour.
• Shade: 10/1 Lightest Ash Blonde.
• Powered by Microlight Technology.
• Built-in Metal Purifier technology.
• Creates luminous, natural-looking blonde results.
• Professional cream formula for even application.
• Intermixable with other Illumina Color shades.
• 60ml professional salon tube.

Key Benefits

• Creates cool ash blonde colour with natural-looking dimension.
• Helps achieve luminous, healthy-looking shine.
• Supports even colour distribution from roots to ends.
• Provides up to 3 levels of lift when used as directed.
• Leaves hair feeling smooth and manageable after colouring.

Main Ingredients

• Microlight Technology: Helps maintain cuticle clarity for enhanced light reflection.
• Metal Purifier: Helps protect hair from the effects of metal particles during colouring.
• Professional Colour Pigments: Deliver rich, balanced permanent colour results.
• Conditioning Ingredients: Help support softness and healthy-looking shine.

How It Works

The permanent colour formula combines Microlight Technology with Metal Purifier to help create luminous blonde colour while maintaining a smooth hair surface. Shade 10/1 delivers a cool Lightest Ash Blonde finish with radiant, multi-dimensional shine.

How to Use

• Mix with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended development time.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.
• Professional application is recommended.

Who Is It Suitable For?

• Natural hair.
• Previously coloured hair.
• Salon professionals.
• Experienced home users familiar with permanent hair colouring.
• Those seeking cool ash blonde colour results.

Texture, Finish & Fragrance

• Texture: Smooth professional cream colour.
• Finish: Luminous, glossy, and natural-looking.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Creates elegant cool blonde tones.
• Professional-quality permanent colour performance.
• Enhances healthy-looking shine.
• Ideal for customised salon colour services.

Why Choose This Product?

Wella Professionals Illumina Color 10/1 combines advanced colour technology with luminous ash blonde results. Its professional formula helps deliver smooth colour application, radiant shine, and long-lasting colour performance while maintaining a natural-looking finish.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• For professional use or experienced users.
• Hair colourants can cause allergic reactions.
• Carry out a patch test 48 hours before each application.
• Wear suitable gloves during application.
• Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water.
• Do not use to colour eyelashes or eyebrows.

Package Includes

• 1 x Wella Professionals Illumina Color 10/1 Lightest Ash Blonde 60ml.

Frequently Asked Questions

Q. Is Illumina Color 10/1 a permanent hair colour?

Yes, it is a professional permanent hair colour designed to deliver luminous, natural-looking results.

Q. What shade is 10/1?

Shade 10/1 is Lightest Ash Blonde, offering cool ash blonde tones with radiant shine.

Q. Does this hair colour require a developer?

Yes, it should be mixed with the recommended Wella Welloxon Perfect Developer according to the manufacturer's instructions.

Q. Can it provide grey coverage?

When used according to Wella Professionals guidelines, the Illumina Color range can provide up to 100% grey coverage while delivering luminous colour results.

Q. Is professional application recommended?

Yes, professional application is recommended for accurate colour formulation and optimal results.