{"product_id":"wella-professionals-eimi-shape-shift-moulding-hair-gum-flexible-hold-and-shine-150ml","title":"Wella Professionals EIMI Shape Shift Moulding Hair Gum Flexible Hold \u0026 Shine, 150ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals EIMI Shape Shift Moulding Hair Gum 150ml is a professional styling product designed to help create defined, textured, or tousled hairstyles with flexible hold and a glossy finish. Its elastic moulding formula allows you to reshape your hairstyle throughout the day while maintaining a natural look. Suitable for all hair types, this professional styling gum also provides built-in UV protection to help support hair during daily styling.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional flexible moulding hair gum.\u003c\/li\u003e\n\u003cli\u003eProvides flexible hold for versatile styling.\u003c\/li\u003e\n\u003cli\u003eCreates defined, textured, or tousled hairstyles.\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a natural-looking glossy finish.\u003c\/li\u003e\n\u003cli\u003eElastic formula allows easy reshaping throughout the day.\u003c\/li\u003e\n\u003cli\u003eBuilt-in UV protection helps support hair during styling.\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types.\u003c\/li\u003e\n\u003cli\u003e150ml professional styling tub.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps create long-lasting textured hairstyles.\u003c\/li\u003e\n\u003cli\u003eAllows flexible restyling without excessive stiffness.\u003c\/li\u003e\n\u003cli\u003eAdds natural-looking shine without a greasy feel.\u003c\/li\u003e\n\u003cli\u003eHelps define individual sections for polished or casual looks.\u003c\/li\u003e\n\u003cli\u003eSuitable for everyday styling routines.\u003c\/li\u003e\n\u003cli\u003eSupports creative styling with professional-quality performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyling Polymers\u003c\/strong\u003e – Help provide flexible hold and definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e – Helps condition hair and improve softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents\u003c\/strong\u003e – Help maintain smoothness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe elastic moulding formula coats the hair with flexible styling polymers that help define texture while allowing the hairstyle to be reshaped throughout the day. The lightweight formula provides glossy shine without making the hair feel heavy or sticky when used as directed. It also includes UV protection to help support hair during daily exposure.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eTake a small amount of product and warm it between your palms or fingertips.\u003c\/li\u003e\n\u003cli\u003eApply evenly through dry or towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eShape, define, or tousle the hair as desired.\u003c\/li\u003e\n\u003cli\u003eRework the style throughout the day whenever needed.\u003c\/li\u003e\n\u003cli\u003eUse more product for stronger definition and texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eMen and women.\u003c\/li\u003e\n\u003cli\u003eAll hair types.\u003c\/li\u003e\n\u003cli\u003eShort, medium, and layered hairstyles.\u003c\/li\u003e\n\u003cli\u003eThose looking for flexible hold with natural shine.\u003c\/li\u003e\n\u003cli\u003eAnyone wanting professional styling at home or in the salon.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Elastic moulding gum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, defined, and flexible.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Fresh professional salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eEasy to reshape hairstyles throughout the day.\u003c\/li\u003e\n\u003cli\u003eProvides flexible hold without excessive stiffness.\u003c\/li\u003e\n\u003cli\u003eAdds definition and healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for both structured and casual hairstyles.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality styling performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals EIMI Shape Shift is ideal for anyone seeking versatile styling with flexible control and a glossy finish. Its professional moulding gum formula allows creative styling while keeping hair manageable and natural-looking, making it suitable for everyday use and special occasions alike.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Styling Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eApply to dry hair for maximum texture and definition.\u003c\/li\u003e\n\u003cli\u003eUse on towel-dried hair for a softer, more natural finish.\u003c\/li\u003e\n\u003cli\u003eLayer with other Wella Professionals EIMI styling products to create customized looks.\u003c\/li\u003e\n\u003cli\u003eStart with a small amount and build gradually for your desired hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the lid tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation develops.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals EIMI Shape Shift Moulding Hair Gum 150ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eWhat type of hold does this styling gum provide?\u003c\/h4\u003e\n\n\u003cp\u003eIt provides flexible hold, allowing you to reshape your hairstyle throughout the day.\u003c\/p\u003e\n\n\u003ch4\u003eCan it be used on all hair types?\u003c\/h4\u003e\n\n\u003cp\u003eYes, it is suitable for all hair types and works well on a variety of hair lengths and textures.\u003c\/p\u003e\n\n\u003ch4\u003eDoes it leave a greasy finish?\u003c\/h4\u003e\n\n\u003cp\u003eNo. When used as directed, it provides a glossy finish without leaving the hair feeling excessively greasy.\u003c\/p\u003e\n\n\u003ch4\u003eCan I apply it to damp hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It can be applied to towel-dried or dry hair depending on the desired styling result.\u003c\/p\u003e\n\n\u003ch4\u003eDoes it offer UV protection?\u003c\/h4\u003e\n\n\u003cp\u003eYes. The formula includes built-in UV protection to help support hair during daily styling.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"150ml","offer_id":55310151680291,"sku":"QO4084500586161GT","price":31.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/XAcuwtzRB3jswSDYbjpMZh.jpg?v=1783437543","url":"https:\/\/indicrest.au\/products\/wella-professionals-eimi-shape-shift-moulding-hair-gum-flexible-hold-and-shine-150ml","provider":"Indicrest Australia","version":"1.0","type":"link"}