Wella Professionals EIMI Shape Shift Moulding Hair Gum Flexible Hold & Shine, 150ml

Product Overview

Wella Professionals EIMI Shape Shift Moulding Hair Gum 150ml is a professional styling product designed to help create defined, textured, or tousled hairstyles with flexible hold and a glossy finish. Its elastic moulding formula allows you to reshape your hairstyle throughout the day while maintaining a natural look. Suitable for all hair types, this professional styling gum also provides built-in UV protection to help support hair during daily styling.

Key Features

• Professional flexible moulding hair gum.
• Provides flexible hold for versatile styling.
• Creates defined, textured, or tousled hairstyles.
• Leaves hair with a natural-looking glossy finish.
• Elastic formula allows easy reshaping throughout the day.
• Built-in UV protection helps support hair during styling.
• Suitable for all hair types.
• 150ml professional styling tub.

Key Benefits

• Helps create long-lasting textured hairstyles.
• Allows flexible restyling without excessive stiffness.
• Adds natural-looking shine without a greasy feel.
• Helps define individual sections for polished or casual looks.
• Suitable for everyday styling routines.
• Supports creative styling with professional-quality performance.

Main Ingredients

• Styling Polymers – Help provide flexible hold and definition.
• Panthenol (Pro-Vitamin B5) – Helps condition hair and improve softness.
• Conditioning Agents – Help maintain smoothness and manageability.

How It Works

The elastic moulding formula coats the hair with flexible styling polymers that help define texture while allowing the hairstyle to be reshaped throughout the day. The lightweight formula provides glossy shine without making the hair feel heavy or sticky when used as directed. It also includes UV protection to help support hair during daily exposure.

How to Use

• Take a small amount of product and warm it between your palms or fingertips.
• Apply evenly through dry or towel-dried hair.
• Shape, define, or tousle the hair as desired.
• Rework the style throughout the day whenever needed.
• Use more product for stronger definition and texture.

Who Is It Suitable For?

• Men and women.
• All hair types.
• Short, medium, and layered hairstyles.
• Those looking for flexible hold with natural shine.
• Anyone wanting professional styling at home or in the salon.

Texture, Finish & Fragrance

• Texture: Elastic moulding gum.
• Finish: Glossy, defined, and flexible.
• Fragrance: Fresh professional salon-inspired fragrance.

Why You'll Love It

• Easy to reshape hairstyles throughout the day.
• Provides flexible hold without excessive stiffness.
• Adds definition and healthy-looking shine.
• Suitable for both structured and casual hairstyles.
• Professional salon-quality styling performance.

Why Choose This Product?

Wella Professionals EIMI Shape Shift is ideal for anyone seeking versatile styling with flexible control and a glossy finish. Its professional moulding gum formula allows creative styling while keeping hair manageable and natural-looking, making it suitable for everyday use and special occasions alike.

Professional Styling Tips

• Apply to dry hair for maximum texture and definition.
• Use on towel-dried hair for a softer, more natural finish.
• Layer with other Wella Professionals EIMI styling products to create customized looks.
• Start with a small amount and build gradually for your desired hold.

Storage Instructions

• Store in a cool, dry place.
• Keep the lid tightly closed after use.
• Avoid direct sunlight and excessive heat.

Safety Information

• For external use only.
• Avoid contact with eyes.
• If contact occurs, rinse thoroughly with water.
• Discontinue use if irritation develops.
• Keep out of reach of children.

Package Includes

• 1 x Wella Professionals EIMI Shape Shift Moulding Hair Gum 150ml

Frequently Asked Questions

What type of hold does this styling gum provide?

It provides flexible hold, allowing you to reshape your hairstyle throughout the day.

Can it be used on all hair types?

Yes, it is suitable for all hair types and works well on a variety of hair lengths and textures.

Does it leave a greasy finish?

No. When used as directed, it provides a glossy finish without leaving the hair feeling excessively greasy.

Can I apply it to damp hair?

Yes. It can be applied to towel-dried or dry hair depending on the desired styling result.

Does it offer UV protection?

Yes. The formula includes built-in UV protection to help support hair during daily styling.