{"product_id":"wella-professionals-eimi-shape-shift-molding-gum-with-shine-finish-150ml-flexible-styling-gum-for-defined-hairstyles","title":"Wella Professionals EIMI Shape Shift Molding Gum with Shine Finish, 150ml | Flexible Styling Gum for Defined Hairstyles","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals EIMI Shape Shift Molding Gum with Shine Finish 150ml is a professional styling gum designed to help create defined, textured hairstyles with flexible hold and a natural-looking shine. Its reworkable formula allows you to reshape and restyle your hair throughout the day while maintaining control and separation. Suitable for short to medium-length hair, this styling gum helps achieve polished or textured looks without leaving the hair feeling stiff.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional molding gum with flexible hold.\u003c\/li\u003e\n\u003cli\u003eProvides definition and texture.\u003c\/li\u003e\n\u003cli\u003eCreates a natural-looking shine finish.\u003c\/li\u003e\n\u003cli\u003eFlexible, reworkable styling formula.\u003c\/li\u003e\n\u003cli\u003eHelps maintain hairstyle throughout the day.\u003c\/li\u003e\n\u003cli\u003eSuitable for short to medium-length hair.\u003c\/li\u003e\n\u003cli\u003eEasy to apply and distribute.\u003c\/li\u003e\n\u003cli\u003e150ml professional styling product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps define individual hair strands.\u003c\/li\u003e\n\u003cli\u003eProvides flexible styling control.\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a smooth, shiny finish.\u003c\/li\u003e\n\u003cli\u003eAllows hairstyles to be reshaped during the day.\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of flyaways.\u003c\/li\u003e\n\u003cli\u003eSuitable for creating both classic and textured hairstyles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe styling formula contains flexible polymers and conditioning ingredients that help provide definition, texture, and shine while maintaining hair flexibility. Please refer to the product packaging for the complete and most up-to-date ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe molding gum coats the hair with flexible styling agents that help create separation, texture, and definition. The reworkable formula allows you to reshape your hairstyle throughout the day while maintaining a polished finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eRub a small amount between your palms.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eShape, define, or texturize using your fingers.\u003c\/li\u003e\n\u003cli\u003eAdd more product if additional definition is desired.\u003c\/li\u003e\n\u003cli\u003eRestyle throughout the day as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eSuitable for all hair types.\u003c\/li\u003e\n\u003cli\u003eIdeal for short to medium-length hairstyles.\u003c\/li\u003e\n\u003cli\u003eSuitable for straight, wavy, and textured hair.\u003c\/li\u003e\n\u003cli\u003eAppropriate for both men and women.\u003c\/li\u003e\n\u003cli\u003ePerfect for everyday styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft, flexible molding gum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Defined hairstyle with natural-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Fresh salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates flexible styles that can be reshaped.\u003c\/li\u003e\n\u003cli\u003eAdds texture and definition without stiffness.\u003c\/li\u003e\n\u003cli\u003eProvides a healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eEasy to work through the hair.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality styling performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals EIMI Shape Shift Molding Gum is an excellent choice for creating versatile hairstyles with texture, definition, and flexible hold. Its reworkable formula makes it easy to refresh your style while maintaining a polished, naturally shiny finish.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the container tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 × Wella Professionals EIMI Shape Shift Molding Gum with Shine Finish 150ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What type of hold does this styling gum provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt provides flexible hold, allowing you to reshape and restyle your hair throughout the day.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for all hair types?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is suitable for all hair types and works particularly well on short to medium-length hairstyles.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I apply it to wet hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor best definition and shine, it is recommended to apply the product to dry hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it leave hair stiff?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The flexible formula helps maintain natural movement while providing definition and control.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I restyle my hair after application?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. The reworkable formula allows you to reshape your hairstyle during the day without reapplying large amounts of product.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it add shine?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It provides a natural-looking shine finish while helping define and separate the hair.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"150ml","offer_id":55310140932387,"sku":"QO8005610588193GT","price":27.91,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/CmNqnYznH6DE2RciNqbVCb.jpg?v=1783437381","url":"https:\/\/indicrest.au\/products\/wella-professionals-eimi-shape-shift-molding-gum-with-shine-finish-150ml-flexible-styling-gum-for-defined-hairstyles","provider":"Indicrest Australia","version":"1.0","type":"link"}