Wella Professionals EIMI Rugged Texture Matte Texturizing Paste, 150ml

Product Overview

Wella Professionals EIMI Rugged Texture is a professional matte texturizing paste designed to create defined, textured hairstyles with a strong, flexible hold. Its workable formula helps shape, separate, and define hair while providing a natural-looking matte finish without leaving the hair feeling stiff. Suitable for short to medium hair lengths, this styling paste makes it easy to create casual, structured, or messy looks with long-lasting texture and control.

Key Features

• Professional matte texturizing styling paste.
• Strong hold with flexible styling control.
• Creates defined texture and separation.
• Natural-looking matte finish.
• Easy to reshape throughout the day.
• Suitable for short to medium hairstyles.
• 150ml professional styling jar.

Key Benefits

• Helps create textured and defined hairstyles.
• Provides long-lasting styling control.
• Leaves a natural matte finish.
• Allows flexible restyling throughout the day.
• Does not leave hair feeling overly stiff when used as directed.

Main Ingredients

• Styling Polymers e Help provide flexible hold and definition.
• Texture-Enhancing Ingredients e Help create separation and a matte finish.
• Conditioning Agents e Help maintain a natural hair feel.

How It Works

The styling paste coats the hair with flexible styling polymers that help create texture, definition, and hold while maintaining a matte finish. The workable formula allows hair to be reshaped throughout the day without excessive stiffness.

How to Use

• Rub a small amount between your palms.
• Apply evenly to dry hair.
• Work through the hair using your fingers.
• Create your desired textured or structured style.
• Add more product if additional definition is required.

Who Is It Suitable For?

• Short hairstyles.
• Medium-length hair.
• Straight, wavy, and textured hair.
• Men and women seeking a matte textured finish.

Texture, Finish & Fragrance

• Texture: Creamy matte styling paste.
• Finish: Natural-looking matte texture with flexible definition.
• Fragrance: Fresh professional salon fragrance.

Why You'll Love It

• Creates modern textured hairstyles.
• Strong yet flexible hold.
• Easy to reshape throughout the day.
• Natural matte finish without excessive shine.
• Professional salon-quality styling performance.

Why Choose This Product?

Wella Professionals EIMI Rugged Texture Matte Texturizing Paste offers strong styling control with a flexible finish, making it ideal for creating textured, defined hairstyles while maintaining a natural matte appearance.

Professional Tips

• Apply to completely dry hair for the strongest texture.
• Use a small amount initially and build as needed.
• Warm the product between your palms before application.
• Perfect for creating messy, spiked, or structured hairstyles.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the lid tightly closed after use.
• Keep out of reach of children.

Safety Information

• For external use only.
• Avoid contact with eyes.
• If contact occurs, rinse thoroughly with water.
• Discontinue use if irritation develops.
• Keep out of reach of children.

Package Includes

• 1 x Wella Professionals EIMI Rugged Texture Matte Texturizing Paste 150ml

Frequently Asked Questions

Q. What type of finish does this styling paste provide?
It provides a natural-looking matte finish with defined texture.

Q. Is it suitable for everyday styling?
Yes. It can be used daily to create textured hairstyles with flexible hold.

Q. Can I restyle my hair after application?
Yes. The workable formula allows you to reshape your hairstyle throughout the day.

Q. Which hair lengths is it best suited for?
It is ideal for short to medium-length hairstyles.

Q. Does it leave hair stiff?
When used as directed, it provides strong yet flexible hold while maintaining a natural feel.