{"product_id":"wella-professionals-eimi-rugged-texture-matte-texturising-paste-75ml-strong-hold-matte-hair-styling-paste","title":"Wella Professionals EIMI Rugged Texture Matte Texturising Paste, 75ml | Strong Hold Matte Hair Styling Paste","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals EIMI Rugged Texture Matte Texturising Paste 75ml is a professional styling paste designed to create textured hairstyles with strong hold and a natural matte finish. Its flexible formula helps define individual strands, add structure, and provide long-lasting styling control without leaving hair feeling greasy. Suitable for a variety of hair lengths and styles, this matte texturising paste is ideal for creating messy, tousled, or structured looks with a professional salon finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional matte texturising hair paste.\u003c\/li\u003e\n\u003cli\u003eStrong Hold Level 3 for reliable styling control.\u003c\/li\u003e\n\u003cli\u003eCreates textured hairstyles with a natural matte finish.\u003c\/li\u003e\n\u003cli\u003eHelps define and separate individual hair strands.\u003c\/li\u003e\n\u003cli\u003eFlexible styling formula for easy reshaping.\u003c\/li\u003e\n\u003cli\u003eSuitable for short to medium hair lengths.\u003c\/li\u003e\n\u003cli\u003eNon-greasy finish with natural-looking texture.\u003c\/li\u003e\n\u003cli\u003e75ml styling paste for everyday use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create textured, defined hairstyles.\u003c\/li\u003e\n\u003cli\u003eProvides strong yet flexible styling hold.\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a natural matte appearance.\u003c\/li\u003e\n\u003cli\u003eSupports easy restyling throughout the day.\u003c\/li\u003e\n\u003cli\u003eAdds texture and separation without excessive shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for casual, modern, and structured hairstyles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula contains professional styling polymers, texturising agents, and conditioning ingredients that help deliver reliable hold, flexible styling performance, and a matte finish while maintaining a comfortable feel on the hair.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe styling paste coats individual hair strands with lightweight styling agents that help provide texture, definition, and strong hold. The matte finish minimizes shine while allowing hair to maintain natural movement and flexible styling throughout the day.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTake a small amount of paste and rub it between your palms.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eWork through the hair using your fingers to create texture and definition.\u003c\/li\u003e\n\u003cli\u003eShape and style as desired.\u003c\/li\u003e\n\u003cli\u003eApply additional product if more texture or hold is preferred.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eShort and medium-length hair.\u003c\/li\u003e\n\u003cli\u003eStraight, wavy, and slightly curly hair.\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a matte, textured hairstyle.\u003c\/li\u003e\n\u003cli\u003eSuitable for everyday styling and professional salon use.\u003c\/li\u003e\n\u003cli\u003eIdeal for modern, messy, and structured hairstyles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft, workable styling paste.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural matte finish with defined texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Fresh salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals EIMI Rugged Texture Matte Texturising Paste makes it easy to create contemporary hairstyles with strong definition and a natural matte finish. The flexible formula allows you to reshape your style throughout the day while maintaining reliable hold and texture.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality styling paste.\u003c\/li\u003e\n\u003cli\u003eStrong hold with flexible styling performance.\u003c\/li\u003e\n\u003cli\u003eNatural matte finish without excessive shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for a wide range of textured hairstyles.\u003c\/li\u003e\n\u003cli\u003eEasy to apply and wash out.\u003c\/li\u003e\n\u003cli\u003eCompact 75ml size for home, salon, or travel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStyling Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eApply to completely dry hair for maximum texture and hold.\u003c\/li\u003e\n\u003cli\u003eUse a small amount initially and build up as needed.\u003c\/li\u003e\n\u003cli\u003eTwist individual sections with your fingertips to create extra definition.\u003c\/li\u003e\n\u003cli\u003eCombine with other EIMI styling products for customized styling results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the lid tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid exposure to excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals EIMI Rugged Texture Matte Texturising Paste 75ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What type of finish does this styling paste provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt provides a natural-looking matte finish with defined texture and strong styling control.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for everyday use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. The formula is suitable for regular styling as part of your daily hair care routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I restyle my hair after application?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. The flexible formula allows you to reshape and redefine your hairstyle throughout the day.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for all hair types?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is particularly suitable for short to medium hair and works well on straight, wavy, and lightly curly hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it leave hair greasy or shiny?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is formulated to provide a natural matte finish without leaving excessive shine or a greasy feel.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"75ml","offer_id":55310113079587,"sku":"QO8005610588346GT","price":26.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/mmwtTxNCNssTSC4yXSQmj3.jpg?v=1783436957","url":"https:\/\/indicrest.au\/products\/wella-professionals-eimi-rugged-texture-matte-texturising-paste-75ml-strong-hold-matte-hair-styling-paste","provider":"Indicrest Australia","version":"1.0","type":"link"}