Wella Professionals EIMI Rugged Texture Matte Texturising Paste, 75ml | Strong Hold Matte Hair Styling Paste

Product Overview

Wella Professionals EIMI Rugged Texture Matte Texturising Paste 75ml is a professional styling paste designed to create textured hairstyles with strong hold and a natural matte finish. Its flexible formula helps define individual strands, add structure, and provide long-lasting styling control without leaving hair feeling greasy. Suitable for a variety of hair lengths and styles, this matte texturising paste is ideal for creating messy, tousled, or structured looks with a professional salon finish.

Key Features

• Professional matte texturising hair paste.
• Strong Hold Level 3 for reliable styling control.
• Creates textured hairstyles with a natural matte finish.
• Helps define and separate individual hair strands.
• Flexible styling formula for easy reshaping.
• Suitable for short to medium hair lengths.
• Non-greasy finish with natural-looking texture.
• 75ml styling paste for everyday use.

Key Benefits

• Helps create textured, defined hairstyles.
• Provides strong yet flexible styling hold.
• Leaves hair with a natural matte appearance.
• Supports easy restyling throughout the day.
• Adds texture and separation without excessive shine.
• Suitable for casual, modern, and structured hairstyles.

Main Ingredients

The formula contains professional styling polymers, texturising agents, and conditioning ingredients that help deliver reliable hold, flexible styling performance, and a matte finish while maintaining a comfortable feel on the hair.

How It Works

The styling paste coats individual hair strands with lightweight styling agents that help provide texture, definition, and strong hold. The matte finish minimizes shine while allowing hair to maintain natural movement and flexible styling throughout the day.

How to Use

• Take a small amount of paste and rub it between your palms.
• Apply evenly to dry hair.
• Work through the hair using your fingers to create texture and definition.
• Shape and style as desired.
• Apply additional product if more texture or hold is preferred.

Who Is It Suitable For?

• Short and medium-length hair.
• Straight, wavy, and slightly curly hair.
• Anyone looking for a matte, textured hairstyle.
• Suitable for everyday styling and professional salon use.
• Ideal for modern, messy, and structured hairstyles.

Texture, Finish & Fragrance

• Texture: Soft, workable styling paste.
• Finish: Natural matte finish with defined texture.
• Fragrance: Fresh salon-inspired fragrance.

Why You'll Love It

Wella Professionals EIMI Rugged Texture Matte Texturising Paste makes it easy to create contemporary hairstyles with strong definition and a natural matte finish. The flexible formula allows you to reshape your style throughout the day while maintaining reliable hold and texture.

Why Choose This Product?

• Professional salon-quality styling paste.
• Strong hold with flexible styling performance.
• Natural matte finish without excessive shine.
• Suitable for a wide range of textured hairstyles.
• Easy to apply and wash out.
• Compact 75ml size for home, salon, or travel.

Styling Tips

• Apply to completely dry hair for maximum texture and hold.
• Use a small amount initially and build up as needed.
• Twist individual sections with your fingertips to create extra definition.
• Combine with other EIMI styling products for customized styling results.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the lid tightly closed after use.
• Avoid exposure to excessive heat.

Safety Information

• For external use only.
• Avoid contact with eyes. If contact occurs, rinse thoroughly with water.
• Keep out of reach of children.
• Discontinue use if irritation occurs.

Package Includes

• 1 x Wella Professionals EIMI Rugged Texture Matte Texturising Paste 75ml

Frequently Asked Questions

Q. What type of finish does this styling paste provide?

It provides a natural-looking matte finish with defined texture and strong styling control.

Q. Is it suitable for everyday use?

Yes. The formula is suitable for regular styling as part of your daily hair care routine.

Q. Can I restyle my hair after application?

Yes. The flexible formula allows you to reshape and redefine your hairstyle throughout the day.

Q. Is it suitable for all hair types?

It is particularly suitable for short to medium hair and works well on straight, wavy, and lightly curly hair.

Q. Does it leave hair greasy or shiny?

No. It is formulated to provide a natural matte finish without leaving excessive shine or a greasy feel.