{"product_id":"wella-professionals-eimi-rugged-fix-matte-cream-75ml-strong-hold-hair-styling-cream","title":"Wella Professionals EIMI Rugged Fix Matte Cream, 75ml Strong Hold Hair Styling Cream","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals EIMI Rugged Fix Matte Cream is a professional styling cream designed to help create textured hairstyles with a natural matte finish. Offering a strong level of hold, this lightweight styling cream helps shape, define, and control hair while maintaining a flexible feel. Suitable for everyday styling, it allows you to create structured or messy looks without leaving a greasy or overly shiny finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional matte styling cream.\u003c\/li\u003e\n\u003cli\u003eStrong hold for long-lasting hairstyles.\u003c\/li\u003e\n\u003cli\u003eCreates textured, defined looks.\u003c\/li\u003e\n\u003cli\u003eNatural matte finish.\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula.\u003c\/li\u003e\n\u003cli\u003eSuitable for short to medium hair lengths.\u003c\/li\u003e\n\u003cli\u003eEasy to restyle throughout the day.\u003c\/li\u003e\n\u003cli\u003e75ml styling cream.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create textured hairstyles with definition.\u003c\/li\u003e\n\u003cli\u003eProvides strong yet flexible hold.\u003c\/li\u003e\n\u003cli\u003eLeaves hair with a natural matte appearance.\u003c\/li\u003e\n\u003cli\u003eHelps control flyaways and maintain style.\u003c\/li\u003e\n\u003cli\u003eEasy to apply and distribute through the hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for everyday styling routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyling Polymers\u003c\/strong\u003e e Help provide strong hold and long-lasting style control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Finish Agents\u003c\/strong\u003e e Help create a natural, shine-free finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e e Help maintain a smooth and touchable hair feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe styling cream coats the hair with lightweight styling polymers that help create definition, texture, and hold. Matte finish agents reduce shine, allowing hairstyles to maintain a natural-looking appearance throughout the day.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRub a small amount between your palms.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry or slightly damp hair.\u003c\/li\u003e\n\u003cli\u003eWork through the hair using your fingers.\u003c\/li\u003e\n\u003cli\u003eShape and style as desired.\u003c\/li\u003e\n\u003cli\u003eAdd more product if additional definition or hold is needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eShort hairstyles.\u003c\/li\u003e\n\u003cli\u003eMedium-length hairstyles.\u003c\/li\u003e\n\u003cli\u003eStraight, wavy, or slightly curly hair.\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a matte finish with strong hold.\u003c\/li\u003e\n\u003cli\u003eSuitable for everyday styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth, lightweight styling cream.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural matte finish with defined texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e Fresh professional salon fragrance.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold without a stiff feel.\u003c\/li\u003e\n\u003cli\u003eCreates natural-looking textured styles.\u003c\/li\u003e\n\u003cli\u003eMatte finish without unwanted shine.\u003c\/li\u003e\n\u003cli\u003eEasy to apply and restyle.\u003c\/li\u003e\n\u003cli\u003eProfessional-quality styling performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals EIMI Rugged Fix Matte Cream is ideal for creating modern textured hairstyles with long-lasting control. Its professional formula provides strong hold while maintaining a flexible feel and a natural matte finish suitable for everyday styling.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eApply a small amount first and build as needed.\u003c\/li\u003e\n\u003cli\u003eUse on dry hair for maximum texture and matte definition.\u003c\/li\u003e\n\u003cli\u003eStyle with your fingertips for a natural, undone look.\u003c\/li\u003e\n\u003cli\u003eCombine with other Wella Professionals styling products for customised results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the lid tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 e Wella Professionals EIMI Rugged Fix Matte Cream 75ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What finish does this styling cream provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt provides a natural matte finish with strong hold and textured definition.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I use it on damp hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It can be applied to slightly damp or dry hair, although dry hair provides a more defined matte finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for everyday use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is suitable for daily styling and washes out easily with shampoo.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it leave hair greasy?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The lightweight formula is designed to create a matte finish without leaving a greasy appearance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which hair lengths is it best suited for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is ideal for short to medium hairstyles that require texture, definition, and strong hold.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"75ml","offer_id":55310785511715,"sku":"QO4015600129293GT","price":19.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/JrxtcuXmFnR2kZz95NPjUU.jpg?v=1783443982","url":"https:\/\/indicrest.au\/products\/wella-professionals-eimi-rugged-fix-matte-cream-75ml-strong-hold-hair-styling-cream","provider":"Indicrest Australia","version":"1.0","type":"link"}