Wella Professionals EIMI Rugged Fix Matte Cream, 75ml Strong Hold Hair Styling Cream

Product Overview

Wella Professionals EIMI Rugged Fix Matte Cream is a professional styling cream designed to help create textured hairstyles with a natural matte finish. Offering a strong level of hold, this lightweight styling cream helps shape, define, and control hair while maintaining a flexible feel. Suitable for everyday styling, it allows you to create structured or messy looks without leaving a greasy or overly shiny finish.

Key Features

• Professional matte styling cream.
• Strong hold for long-lasting hairstyles.
• Creates textured, defined looks.
• Natural matte finish.
• Lightweight, non-greasy formula.
• Suitable for short to medium hair lengths.
• Easy to restyle throughout the day.
• 75ml styling cream.

Key Benefits

• Helps create textured hairstyles with definition.
• Provides strong yet flexible hold.
• Leaves hair with a natural matte appearance.
• Helps control flyaways and maintain style.
• Easy to apply and distribute through the hair.
• Suitable for everyday styling routines.

Main Ingredients

• Styling Polymers e Help provide strong hold and long-lasting style control.
• Matte Finish Agents e Help create a natural, shine-free finish.
• Conditioning Ingredients e Help maintain a smooth and touchable hair feel.

How It Works

The styling cream coats the hair with lightweight styling polymers that help create definition, texture, and hold. Matte finish agents reduce shine, allowing hairstyles to maintain a natural-looking appearance throughout the day.

How to Use

• Rub a small amount between your palms.
• Apply evenly to dry or slightly damp hair.
• Work through the hair using your fingers.
• Shape and style as desired.
• Add more product if additional definition or hold is needed.

Who Is It Suitable For?

• Short hairstyles.
• Medium-length hairstyles.
• Straight, wavy, or slightly curly hair.
• Anyone looking for a matte finish with strong hold.
• Suitable for everyday styling.

Texture, Finish & Fragrance

Texture: Smooth, lightweight styling cream.

Finish: Natural matte finish with defined texture.

Fragrance: Fresh professional salon fragrance.

Why You'll Love It

• Strong hold without a stiff feel.
• Creates natural-looking textured styles.
• Matte finish without unwanted shine.
• Easy to apply and restyle.
• Professional-quality styling performance.

Why Choose This Product?

Wella Professionals EIMI Rugged Fix Matte Cream is ideal for creating modern textured hairstyles with long-lasting control. Its professional formula provides strong hold while maintaining a flexible feel and a natural matte finish suitable for everyday styling.

Professional Tips

• Apply a small amount first and build as needed.
• Use on dry hair for maximum texture and matte definition.
• Style with your fingertips for a natural, undone look.
• Combine with other Wella Professionals styling products for customised results.

Storage Instructions

• Store in a cool, dry place.
• Keep the lid tightly closed after use.
• Avoid direct sunlight and excessive heat.

Safety Information

• For external use only.
• Avoid contact with the eyes.
• If contact occurs, rinse thoroughly with water.
• Keep out of reach of children.
• Discontinue use if irritation occurs.

Package Includes

• 1 e Wella Professionals EIMI Rugged Fix Matte Cream 75ml

Frequently Asked Questions

Q. What finish does this styling cream provide?

It provides a natural matte finish with strong hold and textured definition.

Q. Can I use it on damp hair?

Yes. It can be applied to slightly damp or dry hair, although dry hair provides a more defined matte finish.

Q. Is it suitable for everyday use?

Yes. It is suitable for daily styling and washes out easily with shampoo.

Q. Does it leave hair greasy?

No. The lightweight formula is designed to create a matte finish without leaving a greasy appearance.

Q. Which hair lengths is it best suited for?

It is ideal for short to medium hairstyles that require texture, definition, and strong hold.