{"product_id":"wella-professionals-colour-fresh-semi-permanent-hair-colour-10-81-light-pearl-ash-blonde-75ml","title":"Wella Professionals Colour Fresh Semi-Permanent Hair Colour 10\/81 Light Pearl Ash Blonde, 75ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Colour Fresh Semi-Permanent Hair Colour 10\/81 Light Pearl Ash Blonde is a professional direct colour designed to refresh, tone and enhance very light blonde hair with cool pearl ash reflects and radiant shine. Its ammonia-free acidic pH formula is enriched with a conditioning vitamin complex to help leave hair feeling soft and smooth while refreshing existing blonde colour or neutralising unwanted warm tones. The ready-to-use formula requires no developer and gradually fades over multiple washes, making it ideal for low-commitment colour enhancement.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional semi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 10\/81 Light Pearl Ash Blonde.\u003c\/li\u003e\n\u003cli\u003e75ml ready-to-use colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eAcidic pH technology.\u003c\/li\u003e\n\u003cli\u003eEnriched with a conditioning vitamin complex.\u003c\/li\u003e\n\u003cli\u003eNo developer required.\u003c\/li\u003e\n\u003cli\u003eDevelops in approximately 5e20 minutes.\u003c\/li\u003e\n\u003cli\u003eLasts up to approximately 10 washes depending on hair condition and care routine.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eRefreshes faded blonde hair colour.\u003c\/li\u003e\n\u003cli\u003eHelps neutralise unwanted yellow and warm blonde tones.\u003c\/li\u003e\n\u003cli\u003eCreates a cool pearl ash blonde finish.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and smooth.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining blonde hair between colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe formula features an acidic pH system and a conditioning vitamin complex that helps smooth the hair while depositing semi-permanent colour pigments. This combination helps enhance shine and refresh blonde tones without the need for a developer.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eColour Fresh deposits direct colour pigments onto the hair surface to refresh existing blonde shades and create cool pearl ash tones. The conditioning formula enhances shine while the acidic pH technology helps leave hair looking smooth and vibrant. The colour gradually fades with regular shampooing.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eApply directly to clean, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to develop for approximately 5e20 minutes depending on the desired colour intensity.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eStyle as desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon colourists.\u003c\/li\u003e\n\u003cli\u003eIndividuals with very light blonde or pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eClients seeking cool pearl ash blonde tones.\u003c\/li\u003e\n\u003cli\u003eBlonde colour refreshing and toning services.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural or colour-treated blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth ready-to-use colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool light pearl ash blonde with glossy shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eEasy application without a developer.\u003c\/li\u003e\n\u003cli\u003eBeautiful cool pearl ash blonde finish.\u003c\/li\u003e\n\u003cli\u003eHelps refresh blonde hair between salon visits.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free conditioning formula.\u003c\/li\u003e\n\u003cli\u003eEnhances shine while adding subtle tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Colour Fresh 10\/81 is designed for refreshing blonde hair with elegant pearl ash reflects while enhancing shine and softness. Its gentle ammonia-free formula offers a convenient way to maintain cool blonde tones without the commitment of permanent colouring.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eApply to towel-dried hair for even colour distribution.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing blonde hair between colour services.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test before full application when appropriate.\u003c\/li\u003e\n\u003cli\u003eFollow Wella Professionals' recommended application guidelines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the bottle securely after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test before use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Colour Fresh Semi-Permanent Hair Colour 10\/81 Light Pearl Ash Blonde 75ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does Wella Colour Fresh 10\/81 require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. No. It is a ready-to-use semi-permanent hair colour that does not require a developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How long does the colour last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. The colour generally lasts for up to approximately 10 washes, depending on hair type, condition and hair care routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this formula ammonia-free?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. Wella Colour Fresh features an ammonia-free acidic pH formula enriched with a conditioning vitamin complex.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What hair colour is this shade suitable for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Shade 10\/81 is ideal for very light blonde or pre-lightened hair and helps create cool pearl ash blonde results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help blend white hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. The formula may help blend up to approximately 30% white hair while refreshing colour and enhancing shine.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"75ml","offer_id":55310720041251,"sku":"QO8005610584355GT","price":29.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/buCo8NkAat54wjrVkV6Hgm.jpg?v=1783442620","url":"https:\/\/indicrest.au\/products\/wella-professionals-colour-fresh-semi-permanent-hair-colour-10-81-light-pearl-ash-blonde-75ml","provider":"Indicrest Australia","version":"1.0","type":"link"}