{"product_id":"wella-professionals-color-xpress-hair-color-8-31-light-golden-ash-blonde-60ml","title":"Wella Professionals Color Xpress Hair Color 8\/31 Light Golden Ash Blonde, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress Hair Color 8\/31 Light Golden Ash Blonde 60ml is a professional permanent hair colour designed to deliver rich, natural-looking blonde tones with balanced golden and ash reflects. Its advanced colouring formula provides even colour application while helping maintain a smooth, soft, and healthy-looking finish. Suitable for salon-quality colouring at home or by professionals, it offers reliable colour performance with vibrant-looking results.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream\u003c\/li\u003e\n\u003cli\u003eShade: 8\/31 Light Golden Ash Blonde\u003c\/li\u003e\n\u003cli\u003eHelps provide even colour coverage from root to tip\u003c\/li\u003e\n\u003cli\u003eDesigned for rich, natural-looking blonde tones\u003c\/li\u003e\n\u003cli\u003eSupports healthy-looking shine\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for easy application\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring or root touch-ups\u003c\/li\u003e\n\u003cli\u003e60ml professional colour tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProvides long-lasting, vibrant-looking hair colour\u003c\/li\u003e\n\u003cli\u003eHelps achieve uniform colour results\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and glossy\u003c\/li\u003e\n\u003cli\u003eSupports soft and manageable hair after colouring\u003c\/li\u003e\n\u003cli\u003eRefreshes existing hair colour or enhances natural blonde shades\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colouring services and experienced home users\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe colouring formula contains professional colour pigments, conditioning ingredients, and a developer-compatible cream base that helps achieve even colour distribution while supporting smooth, healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe colour cream works with a compatible developer to deposit colour pigments throughout the hair shaft, creating an even, natural-looking blonde result. Conditioning ingredients help improve hair softness and shine after the colouring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRead the product instructions carefully before use.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix the colour cream with the recommended Wella developer according to the instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a suitable colour care conditioner or hair treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAdults seeking permanent blonde hair colour\u003c\/li\u003e\n\u003cli\u003eIndividuals looking for a Light Golden Ash Blonde shade\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced home users\u003c\/li\u003e\n\u003cli\u003eThose refreshing existing blonde hair or colouring natural hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eColour Result\u003c\/h4\u003e\n\u003cp\u003eShade 8\/31 Light Golden Ash Blonde delivers a balanced blonde tone with subtle golden warmth and cool ash reflects. The final result may vary depending on your natural hair colour, previous colour treatments, and hair condition.\u003c\/p\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cp\u003eThe professional cream formula spreads evenly through the hair for controlled application. After colouring, hair appears smooth with healthy-looking shine and a refined Light Golden Ash Blonde finish.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality permanent hair colour\u003c\/li\u003e\n\u003cli\u003eNatural-looking blonde shade with balanced golden and ash tones\u003c\/li\u003e\n\u003cli\u003eSmooth application for even colour coverage\u003c\/li\u003e\n\u003cli\u003eSupports soft, shiny-looking hair\u003c\/li\u003e\n\u003cli\u003eSuitable for complete colouring or root maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress Hair Color is designed to deliver reliable, salon-inspired colour results with excellent colour consistency. The professional formula helps create beautiful, natural-looking blonde tones while supporting smoothness and shine.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use to colour eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided with the product.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cp\u003e1 x Wella Professionals Color Xpress Hair Color 8\/31 Light Golden Ash Blonde 60ml\u003c\/p\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is a professional permanent hair colour cream designed for long-lasting colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What does shade 8\/31 represent?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 8\/31 is a Light Golden Ash Blonde that combines warm golden tones with cool ash reflects for a balanced blonde appearance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Do I need a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, this professional colour cream should be mixed with a compatible developer according to the product instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for root touch-ups?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is suitable for both full-head colouring and root maintenance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Should I perform a patch test before use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, an allergy alert test should always be completed 48 hours before every colouring application.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310788624675,"sku":"QO4068359107746GT","price":31.33,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/PxcunUc4To7XeqBMZ4Bu3W.jpg?v=1783444054","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-xpress-hair-color-8-31-light-golden-ash-blonde-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}