{"product_id":"wella-professionals-color-xpress-7-1-medium-blonde-ash-permanent-hair-color-60ml","title":"Wella Professionals Color Xpress 7\/1 Medium Blonde Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress 7\/1 Medium Blonde Ash 60ml is a professional permanent hair color formulated to deliver natural-looking medium ash blonde results with fast processing performance. The cool ash reflect helps create balanced blonde tones while minimizing the appearance of unwanted warmth. Designed for salon professionals and experienced users, this cream hair color provides even color distribution, reliable grey coverage, and healthy-looking shine for consistent, true-to-tone results.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/1 Medium Blonde Ash.\u003c\/li\u003e\n\u003cli\u003eFast-processing professional color formula.\u003c\/li\u003e\n\u003cli\u003eCool ash reflect for balanced blonde tones.\u003c\/li\u003e\n\u003cli\u003eHelps deliver even, true-to-tone color results.\u003c\/li\u003e\n\u003cli\u003eSupports reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates natural-looking medium ash blonde hair color.\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of unwanted warm tones.\u003c\/li\u003e\n\u003cli\u003eProvides even color from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting color vibrancy.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and manageable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Help provide rich, even, and true-to-tone color results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsh Tone Pigments:\u003c\/strong\u003e Help create cool blonde reflects for balanced-looking color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help improve softness and manageability during the coloring process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream Color Base:\u003c\/strong\u003e Supports smooth application and even color distribution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella developer, the cream color deposits permanent pigments throughout the hair to create a balanced medium ash blonde shade. The professional formula helps achieve even coverage, vibrant color, and healthy-looking shine while supporting reliable grey coverage.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRead and follow the manufacturer's instructions before use.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella developer in the specified ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eComplete your routine with a shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking a medium ash blonde permanent hair color.\u003c\/li\u003e\n\u003cli\u003eNatural or previously colored hair.\u003c\/li\u003e\n\u003cli\u003eHair requiring grey coverage.\u003c\/li\u003e\n\u003cli\u003eThose who prefer cool-toned blonde results.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced home users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium ash blonde hair with cool reflects and healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress 7\/1 Medium Blonde Ash combines professional color performance with a fast-processing formula to create elegant cool blonde results. It helps achieve balanced color with a smooth, glossy finish that looks naturally radiant.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color from Wella Professionals.\u003c\/li\u003e\n\u003cli\u003eCool Medium Ash Blonde shade.\u003c\/li\u003e\n\u003cli\u003eFast-processing professional formula.\u003c\/li\u003e\n\u003cli\u003eHelps balance unwanted warm tones.\u003c\/li\u003e\n\u003cli\u003eSupports reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eProfessional Hair Care Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the recommended Wella developer for optimal color performance.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eMaintain cool blonde tones with shampoos and conditioners formulated for color-treated blonde hair.\u003c\/li\u003e\n\u003cli\u003eUse a heat protectant before styling to help preserve color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair color products may cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Xpress 7\/1 Medium Blonde Ash Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Xpress 7\/1 Medium Blonde Ash a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is a professional permanent hair color formulated for long-lasting medium ash blonde results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes, it should be mixed with a compatible Wella developer according to the manufacturer's instructions before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help reduce warm-looking blonde tones?\u003c\/strong\u003e\u003cbr\u003e\nThe ash reflect is designed to create a cooler-looking blonde finish, helping balance the appearance of unwanted warmth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nYes, the professional formula is designed to provide reliable grey coverage when used as directed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for professional use?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is intended for professional hairstylists and experienced users familiar with permanent hair coloring products.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310121206051,"sku":"QO4064666597218GT","price":31.33,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/nrC9Le9RGGRFm2yEX3ZwKi.jpg?v=1783437093","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-xpress-7-1-medium-blonde-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}