{"product_id":"wella-professionals-color-xpress-5-light-brown-permanent-hair-color-60ml","title":"Wella Professionals Color Xpress 5\/ Light Brown Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress 5\/ Light Brown Permanent Hair Color 60ml is a professional permanent hair colour formulated for fast salon colour services without compromising on performance. Featuring innovative ControlX Technology, built-in Metal Purifier, and ME+ Technology, this vegan formula delivers rich light brown colour with brilliant shine and up to 100% grey coverage when used as directed. Designed for express root touch-up services, it develops in approximately 10 minutes while helping provide even, true-to-tone colour with a natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/ Light Brown.\u003c\/li\u003e\n\u003cli\u003eFast 10-minute development time.\u003c\/li\u003e\n\u003cli\u003eAdvanced ControlX Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eME+ Technology.\u003c\/li\u003e\n\u003cli\u003eVegan formula.\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers rich light brown colour with natural-looking depth.\u003c\/li\u003e\n\u003cli\u003eProvides dependable grey coverage.\u003c\/li\u003e\n\u003cli\u003eSupports quick professional colour services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eHelps achieve even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eIdeal for express root touch-up appointments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eControlX Technology for rapid colour development.\u003c\/li\u003e\n\u003cli\u003eME+ dye technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier.\u003c\/li\u003e\n\u003cli\u003eProfessional permanent colour pigments.\u003c\/li\u003e\n\u003cli\u003eConditioning ingredients for smooth colour application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eControlX Technology accelerates colour development, allowing the formula to process in approximately 10 minutes while helping prevent over-processing. The built-in Metal Purifier helps minimise the impact of metal impurities during colouring, while ME+ Technology supports consistent professional colour performance and vibrant, true-to-tone results.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional salon use only.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with the recommended Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair, beginning where the highest percentage of grey hair is present.\u003c\/li\u003e\n\u003cli\u003eDevelop for approximately 10 minutes or according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, shampoo, and finish with an appropriate post-colour treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon colourists.\u003c\/li\u003e\n\u003cli\u003eClients seeking light brown permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eHair requiring root touch-ups or grey coverage.\u003c\/li\u003e\n\u003cli\u003eBusy salons offering express colour services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Rich, glossy, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional colour in approximately 10 minutes.\u003c\/li\u003e\n\u003cli\u003eRich light brown shade with brilliant shine.\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eAdvanced Wella colour technologies.\u003c\/li\u003e\n\u003cli\u003eIdeal for efficient salon appointments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress 5\/ Light Brown combines rapid processing with dependable permanent colour performance. Its advanced professional formula delivers glossy, natural-looking light brown results while supporting efficient salon colour services.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eFollow the recommended 1:1 mixing ratio.\u003c\/li\u003e\n\u003cli\u003eApply first to areas with the highest concentration of grey hair.\u003c\/li\u003e\n\u003cli\u003eMaintain colour vibrancy with professional colour-care products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Xpress 5\/ Light Brown Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Xpress a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is a professional permanent hair colour developed for fast salon colour services and express root touch-up applications.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What colour does shade 5\/ provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 5\/ delivers a rich Light Brown finish with natural-looking depth and shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How long does it take to develop?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen used according to the manufacturer's instructions, the colour develops in approximately 10 minutes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. When used as directed, it is designed to provide up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMix with the recommended Wella Welloxon Perfect Developer in a 1:1 ratio according to the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310764310819,"sku":"QO4064666597270GT","price":28.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/WhdYiEKRbpmXuuUZepMWJg.jpg?v=1783443457","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-xpress-5-light-brown-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}