{"product_id":"wella-professionals-color-xpress-5-1-light-ash-brown-fast-permanent-hair-color-60ml","title":"Wella Professionals Color Xpress 5\/1 Light Ash Brown Fast Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress 5\/1 Light Ash Brown is a professional fast permanent hair color designed to create sophisticated, natural-looking light ash brown results with a reduced processing time. Featuring advanced color technology, this permanent hair color delivers even coverage, rich tonal depth, and enhanced shine while helping maintain smooth, healthy-looking hair. Ideal for salon professionals and experienced users, it offers efficient color application with reliable, professional-quality performance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional fast permanent hair color in shade 5\/1 Light Ash Brown.\u003c\/li\u003e\n\u003cli\u003eDesigned for reduced processing time.\u003c\/li\u003e\n\u003cli\u003eDelivers cool-toned, natural-looking light ash brown color.\u003c\/li\u003e\n\u003cli\u003eProvides even color coverage from roots to ends.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and color vibrancy.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula.\u003c\/li\u003e\n\u003cli\u003e60ml tube suitable for professional hair coloring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProvides rich, even-looking permanent hair color.\u003c\/li\u003e\n\u003cli\u003eHelps create cool-toned light ash brown results.\u003c\/li\u003e\n\u003cli\u003eSupports glossy, healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing existing color or changing hair shade.\u003c\/li\u003e\n\u003cli\u003eDesigned for efficient salon color services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling smooth and manageable when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Help create rich, natural-looking light ash brown tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help improve softness and hair manageability after coloring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Color Technology:\u003c\/strong\u003e Supports even color distribution and long-lasting vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe permanent color formula deposits professional pigments deep within the hair while fast-processing technology helps reduce coloring time. Conditioning ingredients help support a smooth texture and glossy finish for natural-looking light ash brown hair.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix the color cream with the recommended Wella developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, shampoo, and follow with a conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking permanent light ash brown hair color.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and salon use.\u003c\/li\u003e\n\u003cli\u003eExperienced home users following the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional color cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool-toned, glossy light ash brown.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired scent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFast-processing professional formula.\u003c\/li\u003e\n\u003cli\u003eNatural-looking cool ash brown shade.\u003c\/li\u003e\n\u003cli\u003eHelps leave hair looking vibrant and shiny.\u003c\/li\u003e\n\u003cli\u003eProfessional-quality permanent color performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for efficient salon color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress 5\/1 Light Ash Brown combines advanced color technology with a fast-processing formula to deliver professional permanent hair color, beautiful ash brown tones, and enhanced shine while helping maintain smooth, healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use the recommended Wella developer for optimal color performance.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's recommended mixing ratio and processing time.\u003c\/li\u003e\n\u003cli\u003eUse shampoos and conditioners formulated for color-treated hair to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eWear protective gloves throughout the coloring process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube securely after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions. Perform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eDo not use to color eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Xpress 5\/1 Light Ash Brown Fast Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Xpress 5\/1 Light Ash Brown a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is a professional permanent hair color formulated to provide long-lasting light ash brown results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It should be mixed with the recommended Wella developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help cover grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen used as directed with the appropriate developer, it is designed to provide professional color coverage, including grey hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What does the ash tone provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ash tone helps create a cooler-looking light brown shade with natural-looking depth and dimension.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How can I maintain my hair color after application?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse color-safe shampoos, conditioners, and hair care products to help maintain color vibrancy and shine.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310778630435,"sku":"QO4064666597591GT","price":27.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/UXcYRiWw6rqDGcBt95rKfY.jpg?v=1783443827","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-xpress-5-1-light-ash-brown-fast-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}