{"product_id":"wella-professionals-color-xpress-5-1-ash-brown-permanent-hair-color-60ml","title":"Wella Professionals Color Xpress 5\/1 Ash Brown Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Xpress 5\/1 Ash Brown is a professional permanent hair colour designed to deliver rich ash brown tones with a reduced processing time. Its advanced salon-quality formula provides even colour distribution while enhancing the appearance of smoothness and shine. Suitable for full-head colour applications, root touch-ups and colour refresh services, this 60ml cream colour helps achieve natural-looking ash brown results with professional performance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade 5\/1 Ash Brown.\u003c\/li\u003e\n\u003cli\u003eDesigned for reduced processing time.\u003c\/li\u003e\n\u003cli\u003eCream formula for smooth and precise application.\u003c\/li\u003e\n\u003cli\u003eProvides even and consistent colour coverage.\u003c\/li\u003e\n\u003cli\u003eHelps enhance the appearance of shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon services.\u003c\/li\u003e\n\u003cli\u003e60ml professional colour tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eDelivers rich, natural-looking ash brown colour.\u003c\/li\u003e\n\u003cli\u003eHelps create even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and glossy.\u003c\/li\u003e\n\u003cli\u003eSuitable for root retouching and full-head colouring.\u003c\/li\u003e\n\u003cli\u003eSupports efficient salon colouring services.\u003c\/li\u003e\n\u003cli\u003eProvides professional-looking colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eFormulated with professional colour pigments and conditioning ingredients that help provide even colour performance while leaving the hair feeling smooth and looking healthy after colouring.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe advanced colour formula penetrates the hair fibre to deposit long-lasting colour pigments while helping maintain a smooth hair surface. Its optimised technology is designed to achieve reliable colour development within a reduced processing time compared to conventional salon colouring services.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eAllow the colour to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a suitable post-colour shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon colour services.\u003c\/li\u003e\n\u003cli\u003eNatural hair requiring ash brown colouring.\u003c\/li\u003e\n\u003cli\u003eRoot touch-up applications.\u003c\/li\u003e\n\u003cli\u003eFull-head permanent colouring.\u003c\/li\u003e\n\u003cli\u003eClients seeking cool-toned medium brown hair colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural-looking ash brown colour with a glossy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Xpress 5\/1 Ash Brown combines professional colour performance with reduced processing time, making it an excellent choice for salon professionals seeking efficient services and beautiful ash brown colour results.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour technology.\u003c\/li\u003e\n\u003cli\u003eReduced processing time for efficient salon services.\u003c\/li\u003e\n\u003cli\u003eReliable ash brown colour results.\u003c\/li\u003e\n\u003cli\u003eCream formula for controlled application.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and colour uniformity.\u003c\/li\u003e\n\u003cli\u003eTrusted Wella Professionals expertise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cp\u003eStore in a cool, dry place away from direct sunlight. Keep the tube tightly sealed after opening and out of reach of children.\u003c\/p\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colourants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test before each application according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFollow all manufacturer instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Xpress 5\/1 Ash Brown Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Yes. It is a professional permanent hair colour formulated for salon colouring services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does this product require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Yes. It should be mixed with the recommended Wella Professionals developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can it be used for root touch-ups?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Yes. It is suitable for both root retouching and full-head colour applications.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What shade is 5\/1?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Shade 5\/1 is an Ash Brown tone designed to create cool, natural-looking medium brown colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this intended for home use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: This product is formulated primarily for professional salon use by trained hair colourists.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310362444067,"sku":"QO4064666597201GT","price":31.33,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/Mgrd5L3bNzpYMSvnq6HcWW.jpg?v=1783441494","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-xpress-5-1-ash-brown-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}