{"product_id":"wella-professionals-color-xpress-10-0-platinum-blonde-60ml-fast-permanent-hair-colour","title":"Wella Professionals Color Xpress 10\/0 Platinum Blonde, 60ml | Fast Permanent Hair Colour","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress 10\/0 Platinum Blonde 60ml is a professional fast permanent hair colour developed to deliver beautiful platinum blonde results in significantly less processing time than traditional permanent colour services. The advanced salon formula provides even colour distribution, reliable grey coverage, and brilliant shine while helping reduce appointment times. Shade 10\/0 Platinum Blonde creates a clean, natural-looking ultra-light blonde finish with long-lasting colour performance when used with the recommended Wella Welloxon Perfect Developer.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional fast permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 10\/0 Platinum Blonde.\u003c\/li\u003e\n\u003cli\u003eDesigned for rapid salon colour services.\u003c\/li\u003e\n\u003cli\u003eProvides reliable grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional cream colour formula.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone platinum blonde results.\u003c\/li\u003e\n\u003cli\u003eLong-lasting colour performance.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve bright platinum blonde hair.\u003c\/li\u003e\n\u003cli\u003eProvides even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSupports reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eReduces processing time during professional colour services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eSuitable for full colour applications and root touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Help deliver vibrant, true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help maintain softness and shine during colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream Colour Base:\u003c\/strong\u003e Helps ensure smooth mixing and precise application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe fast permanent colour formula delivers professional colour pigments deep into the hair fibre during a shorter processing time, helping create even platinum blonde colour with lasting shine and dependable grey coverage when used with the appropriate developer.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix with Wella Welloxon Perfect Developer according to the manufacturer's recommended ratio.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eAllow the colour to develop for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users.\u003c\/li\u003e\n\u003cli\u003eNatural blonde hair.\u003c\/li\u003e\n\u003cli\u003eGrey hair.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking a platinum blonde permanent hair colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Professional cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Bright, glossy, and natural-looking platinum blonde.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFast professional colour service.\u003c\/li\u003e\n\u003cli\u003eBeautiful platinum blonde results.\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for easy application.\u003c\/li\u003e\n\u003cli\u003eTrusted Wella Professionals salon quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Xpress 10\/0 Platinum Blonde is an excellent choice for professional colourists looking to achieve clean platinum blonde results while reducing processing time. Its advanced formula provides dependable colour performance, natural shine, and salon-quality results.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Xpress 10\/0 Platinum Blonde 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What shade is 10\/0?\u003c\/strong\u003e\u003cbr\u003eShade 10\/0 is Platinum Blonde, offering a very light natural blonde finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003eYes, it is a professional fast permanent hair colour designed for salon use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does it cover grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, it provides reliable grey coverage when used according to the manufacturer's recommended instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Which developer should I use?\u003c\/strong\u003e\u003cbr\u003eUse the recommended Wella Welloxon Perfect Developer following the official mixing ratio and processing guidelines.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is it suitable for professional salons?\u003c\/strong\u003e\u003cbr\u003eYes, Wella Professionals Color Xpress is developed specifically for professional salon colour services requiring faster processing times.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310770471203,"sku":"QO4064666597485GT","price":27.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/H7jTmDpBELQMizMmkTGdPv.jpg?v=1783443627","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-xpress-10-0-platinum-blonde-60ml-fast-permanent-hair-colour","provider":"Indicrest Australia","version":"1.0","type":"link"}