{"product_id":"wella-professionals-color-touch-vibrant-reds-66-44-intense-copper-dark-blonde-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Vibrant Reds 66\/44 Intense Copper Dark Blonde Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Vibrant Reds 66\/44 Intense Copper Dark Blonde Hair Color 60ml is a professional demi-permanent hair color designed to create vibrant copper tones with radiant shine and natural-looking dimension. The ammonia-free formula is enriched with built-in Metal Purifier technology to help deliver true-to-tone color while leaving hair looking glossy and healthy. Ideal for refreshing existing color or enhancing natural hair, this professional formula gradually fades for a softer regrowth appearance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 66\/44 Intense Copper Dark Blonde.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals Color Touch Vibrant Reds collection.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eHelps create rich copper tones with vibrant shine.\u003c\/li\u003e\n\u003cli\u003eDelivers multi-dimensional color.\u003c\/li\u003e\n\u003cli\u003eBeautifully fades over multiple washes.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending early grey hair when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps achieve vibrant copper hair color.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003eRefreshes faded hair color with rich tonal depth.\u003c\/li\u003e\n\u003cli\u003eSupports even color application.\u003c\/li\u003e\n\u003cli\u003eProvides a low-commitment alternative to permanent hair color.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking soft, glossy, and naturally vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe professional formula contains advanced color pigments, conditioning ingredients, and built-in Metal Purifier technology to help provide consistent color performance while maintaining smooth, manageable hair. For the complete ingredient list, please refer to the product packaging.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe Color Touch formula deposits demi-permanent color pigments onto the hair while conditioning ingredients enhance shine and softness. Metal Purifier technology helps minimize the effects of metal particles present in the hair, supporting more even color results and vibrant copper tones. The color gradually fades over approximately 28 washes, depending on hair condition and maintenance.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix one part Wella Color Touch Hair Color with two parts Wella Color Touch Emulsion as directed.\u003c\/li\u003e\n\u003cli\u003eApply evenly to towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking vibrant copper hair color.\u003c\/li\u003e\n\u003cli\u003eThose refreshing faded copper or red tones.\u003c\/li\u003e\n\u003cli\u003ePeople looking for demi-permanent professional hair color.\u003c\/li\u003e\n\u003cli\u003eSalon professionals and experienced home users.\u003c\/li\u003e\n\u003cli\u003eAnyone wanting glossy, multi-dimensional copper results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, vibrant, and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality color performance.\u003c\/li\u003e\n\u003cli\u003eRich copper tones with exceptional shine.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for comfortable coloring.\u003c\/li\u003e\n\u003cli\u003eGradually fades for easier maintenance.\u003c\/li\u003e\n\u003cli\u003eSuitable for enhancing or refreshing vibrant hair color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Vibrant Reds 66\/44 is ideal for creating bold copper dark blonde hair with radiant shine and natural-looking depth. Its professional ammonia-free formula delivers vibrant color while helping maintain smooth, healthy-looking hair with flexible color maintenance.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eUse color-safe shampoo and conditioner to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eAvoid frequent washing immediately after coloring to help preserve the shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or use according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Vibrant Reds 66\/44 Intense Copper Dark Blonde Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs this a permanent hair color?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair color that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It should be mixed with the compatible Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 66\/44?\u003c\/h4\u003e\n\n\u003cp\u003eShade 66\/44 is an Intense Copper Dark Blonde that delivers vibrant copper tones with radiant shine and natural-looking depth.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend early grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes. When used as directed, it can help blend early grey hair while enhancing overall color vibrancy.\u003c\/p\u003e\n\n\u003ch4\u003eHow long does the color last?\u003c\/h4\u003e\n\n\u003cp\u003eThe demi-permanent formula is designed to gradually fade over approximately 28 washes, depending on hair condition and hair care routine.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310153908515,"sku":"QO4064666901091GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/HVqzjFV5XhDac5zZErKE2b.jpg?v=1783437572","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-vibrant-reds-66-44-intense-copper-dark-blonde-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}